See What’s New to Upper Hand

What’s New

See what's new
to Upper Hand.

Take a look at some of our most exciting and recent updates designed to help you elevate all aspects of your sports training business.

See a full list of Upper Hand feature updates →

Innovation Issue: February Feature Roundup

February may be the shortest month of the year, (even with the leap day!), but there was no shortage of updates to the Upper Hand app. Here’s the highlights.

Innovation Issue: Upper Hand Product Update January 2024

New year, new updates to the Upper Hand app. Our team has been off to a fast start in 2024, and we’re excited to share the newest features that have gone live inside the Upper Hand app!

2023 Wrapped UP: Upper Hand Year in Review

And just like that, another year has come and gone. As we look back at the past 12 months, we saw a lot of growth, innovation, and development. And, we saw a lot of intention behind the changes that you implemented. Both in your athletes, and in your businesses. At Upper Hand, we’re excited to have made quite a few innovative changes of our own.

Make decision backed by data

Turn your data into actionable insights that lead to growth with Upper Hand AI's BI reports. Unlock key insights that allow you to make decisions with confidence.

Connect with your contacts

Send visual, high-impact marketing emails to your contacts. And create segmented groups based on customer behavior, age, membership status, and more in order to boost client retention and loyalty.

Track your athletes' progress

Create customized athlete workouts and training programs to enroll your athletes in, and monitor their progress over time. Start showcasing the real results of your training and the value you bring to your athletes.

Boost your online presence

WebKit by Upper Hand empowers you to build and maintain a high-performing website that drives traffic. Optimize your website for SEO, and easily add information and photos about your brand, programs, and coaching staff.

Empower your staff

With individual logins for your staff members, you can ensure everyone is set up for success when it comes to their day-to-day. Whether they are an instructor, manager, or admin, give them access to the tools they need to succeed.

Put administrative tasks on autopilot

Build out any type of program and bring it to market in just minutes. From private lessons to teams to large camps, and more, Upper Hand helps you run your business your way.

“Our customers love it! The user experience is top notch. It's a breeze for our customers to schedule their own lessons and camp attendance. Upper Hand is a critical tool that we rely on daily.”

John ArdOwner, D-BAT Bothell