Mary Claire Timberlake – Upper Hand https://upperhand.com Wed, 20 Mar 2024 19:14:27 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://upperhand.com/wp-content/uploads/2019/12/cropped-New-small-sticker-logo-32x32.webp Mary Claire Timberlake – Upper Hand https://upperhand.com 32 32 How to Successfully Market Your Youth Sports Team https://upperhand.com/successfully-market-your-youth-sports-team/ https://upperhand.com/successfully-market-your-youth-sports-team/#respond Tue, 19 Mar 2024 09:00:00 +0000 https://upperhand.com/?p=44491
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How to Successfully Market Your Youth Sports Team

Sports teams not only boost athleticism; they offer excitement, challenge, and camaraderie for both coaches and athletes. Many young athletes look forward all year to their team season, being reunited with their team, and improving their skills.

Launching a new or recurring sports team opens many doors to marketing opportunities that reach the community. Utilizing sports team management software becomes an indispensable tool in this journey, offering integration of team management tasks and enhancing the team’s operational efficiency. Learn tips and tricks to build buzz for your sports team and involve the community in your business endeavors.

Launch event

A great way to launch a new sports team is to host a captivating event, drumming up excitement about your team. This gathering is not only an opportunity to introduce the team but also a place to share the team’s mission, goals, and the spirit that underlies its formation. It’s a moment that unites players and supporters alike, setting a tone of anticipation and enthusiasm for what’s to come.

Related: Sports Team Handbook Template

 

Brand development

An essential step in constructing your team’s identity is brand development. Creating a unique logo, choosing team colors, and deciding on a team name is key to building a recognizable and cohesive brand. This sense of identity is crucial for athletes and supporters as it fosters a strong sense of belonging and loyalty.

 

Internal promotion

Internal promotion is a key strategy to market your sports team. Leveraging existing communication channels such as newsletters, social media posts, and signs around your facility can amplify your team’s presence. These outlets provide a direct line to your community, allowing you to share important details like tryout times, game schedules, and other team-related news.

 

Social media

Social media stands out as a powerful tool for building and nurturing a community around your sports team. By creating a dedicated account for the team, you can share regular updates, behind-the-scenes glimpses, and highlights from games. This not only engages current supporters but also reaches a wider audience, gaining exposure for your business.

 

Team Swag

Merchandising, or “swag,” is another brilliant marketing strategy. Offering team-branded jerseys, hats, hoodies, and water bottles not only boosts team spirit but also serves as a fundraising mechanism. This approach capitalizes on the excitement surrounding the team, encouraging both players and their families to wear their support proudly. Using a sports team management app like Upper Hand allows you to sell your merchandise and manage your inventory on the go.

 

Community engagement

Organizing events like training camps, workshops, or friendly competitions with families or other clubs can enhance team cohesion and foster a strong, supportive community. Additionally, pursuing corporate sponsorships can provide necessary financial support and create mutually beneficial promotional opportunities.

 

Feedback and involvement

Involving your athletes and staff in decision-making processes, such as choosing the team name or selecting a fundraising charity promotes a deeper sense of identity and commitment among players. Additionally, requesting feedback through surveys at the season’s end is a great way to improve, ensuring that each season is more successful than the last.

 

Ongoing updates

Keeping the community informed with regular updates on the team’s progress, upcoming games, and celebratory wins fosters a continuous connection. Highlighting player stories can also deepen the emotional bond between the team and its supporters, making every victory and challenge a shared experience. Keeping the community informed on future teams is a great way to add new players who want to join your team. Upper Hand’s sports team management software offers marketing features that allow you to send mass emails, automated reminders, and more.

In conclusion, marketing your youth sports team effectively requires a multiple-channel approach that includes everything from a well-planned launch event to the use of sports management software. By implementing these ideas, you can create a buzz around your new sports team, build a strong community of supporters, and foster a positive and inclusive company culture.

 

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]]> https://upperhand.com/successfully-market-your-youth-sports-team/feed/ 0 Maximize Productivity With These 12 Payment Management Solutions https://upperhand.com/maximize-productivity-with-these-12-payment-management-solutions/ Thu, 07 Mar 2024 06:33:00 +0000 https://upperhand.com/?p=43996

Maximize Productivity With These 12 Payment Management Solutions

As a sports business owner, manager, or coach, you have a lot of payments keep track of. You may have lost revenue due to clients missing payments, forgetting to collect fees, feeling uncomfortable asking for money, or any other reason. When you’re busy, things can slip through the cracks. That’s where technology comes into play- using Upper Hand’s payment management solutions can streamline tasks and save hours every day.

Additionally, Upper Hand offers features that help you and your clients have better experiences with payments. From refunds to credits to payment plans, these features allow flexibility for your clients, while still ensuring that you are paid for your services. If you had just a few more hours in the day, you could offer more programs, dive deeper into marketing your business, build upon your client base, or check the tasks off your list that continue to get pushed aside. Let’s get into the specific features that can save you hours when managing payments.

How Upper Hand can transform payment management

Every client and family is different and will want to pay in different ways. Giving clients a seamless and flexible experience is one way to ensure customer loyalty. Here are some payment management solutions that can create a positive customer experience:

  • Process payments anywhere: Easily collect payments from wherever you are. Complete your payment solution with hardware accessories that help manage your business on the go.
  • Offer early bird discounts: Incentivize early registration by offering discounts, which boosts enrollment and upfront revenue.
  • Send payment reminders: Send automated payment reminders for memberships, payment plans, and other programs.
  • Allow clients to insure events: During the checkout process, clients can opt into insurance for a small fee. If a client who opts into insurance gets injured or sick and can’t attend the camp, they will directly engage with the insurance company to secure reimbursement. Then, instead of issuing a refund, your business keeps that revenue!
  • Utilize financial reports: Gain access to financial metrics, allowing you to make better business decisions and increase revenue.
  • Store credit cards: ​​Securely store credit card information and automate recurring payments for faster transactions and increased MRR.
  • Offer payment plans: Set up flexible payment plans and adjust them when needed to best suit your client’s needs.
  • Sell merchandise: Use Upper Hand to sell your business merchandise, equipment, and snacks.
  • Be aware of outstanding balances: Protect your business from unpaid sessions by knowing who has outstanding balances.
  • Issue refunds: In the event that something comes up and a client can no longer attend a session, you can easily issue a refund or credits to their account.
  • Issue credits: Easily issue credits for specific memberships or when a client cancels, ensuring they come back to train with your business.
  • Customize discounts: Create custom discount codes or automate member discounts to show clients your appreciation.

The strategic advantages of using sports management software

 

Drive more revenue

Utilizing these payment management solutions not only opens up more time to invest, but features such as early bird discounts, recurring membership payments, and insurance are great ways to increase additional revenue.

 

Real-time reporting and data collection

When you’re managing all of your payments in one place, you can see metrics on what programs are bringing you the most revenue, what demographics make up your main audience, and what changes you can make to grow. Having this information allows you to create more informed decisions and goals for your business.

For sports business owners, managers, coaches, or trainers who want robust payment processing features, Upper Hand’s payment management solutions are the key for a more profitable and streamlined operation. Now, they can reinvest this new time into advancing their business.

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]]> How to Hire the Right People for Your Sports Facility https://upperhand.com/how-to-hire-the-right-people-for-your-sports-facility/ Tue, 27 Feb 2024 10:30:00 +0000 https://upperhand.com/?p=40818
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How to Hire the Right People for Your Sports Facility

In the competitive landscape of sports facilities, the team behind the scenes plays a pivotal role in defining success, shaping young athletes, and fostering a positive community. Hiring the right people is more than a necessity—it’s an art. Combining strategic insights with tangible action plans, this comprehensive guide offers sports business owners a roadmap to assembling a dream team that not only excels in their roles but also embodies the facility’s values and ethos.

Reflect your values

Begin with clarity on what your sports facility stands for. Identify core values—be it teamwork, integrity, or resilience—and weave these into your hiring process. Craft interview questions that probe into how candidates have lived these values in their past roles. This alignment between personal and organizational values lays the groundwork for a unified and motivated team.

Leverage digital platforms

In today’s digital age, platforms like LinkedIn, Indeed, and specialized sports job boards are invaluable for attracting talent. Use these tools to broadcast your hiring needs, ensuring that job descriptions vividly portray the skills, attitudes, and values you’re seeking. This clarity attracts suitable candidates and deters those less aligned with your vision.

Engage youth and community

Local high schools and colleges are treasure troves of potential staff who bring enthusiasm and a fresh perspective. Offering internships or part-time roles not only aids their development but also strengthens your facility’s ties with the community. Furthermore, participating in industry events and forging partnerships with educational institutions can open doors to a wider pool of candidates passionate about sports and recreation.

Foster a collaborative hiring process

Involving your current team in the hiring process can offer deeper insights into a candidate’s fit within your culture. This collaborative approach ensures that new hires will integrate well with the team, enhancing workplace harmony and productivity. Moreover, it empowers your existing staff, making them feel valued and involved in shaping the future of the facility.

Build a strong employer brand

A compelling employer brand is essential to attract the best talent. Showcase your facility’s culture, achievements, and the impact it has on athletes and the community through your website and social media. Highlighting real stories and testimonials can make your facility an attractive place to work.

Implement a structured interview process

A structured interview process that evaluates both skills and cultural fit is crucial. Incorporate behavioral questions and practical assessments to gauge how candidates handle relevant situations. This approach ensures you hire individuals who not only have the requisite skills but also thrive in your facility’s environment.

Offer competitive compensation and benefits

Attractive compensation packages and benefits are key to securing top talent. Beyond fair wages, consider offering perks such as professional development opportunities, wellness programs, and flexible schedules. These benefits not only attract candidates but also contribute to their long-term satisfaction and retention.

Emphasize continuous learning and development

In the fast-evolving sports industry, a commitment to continuous learning is vital. Look for candidates eager to grow and stay updated on the latest trends. Providing ongoing training ensures your team remains at the forefront, enhancing the facility’s competitiveness and appeal to ambitious professionals.

Hiring the right team for your sports facility is a strategic endeavor that demands attention to detail, creativity, and a deep understanding of your organizational culture and goals. By embedding your values into the hiring process, leveraging digital and community resources, fostering a collaborative and inclusive environment, and prioritizing continuous development, you can attract and retain a team that not only meets but exceeds expectations. This team will not just support the operational success of your facility but will also play a crucial role in mentoring young athletes, shaping them into not only better sportspeople but better individuals. Remember, the strength of your facility lies in the collective spirit and dedication of the people behind it, making the art of hiring not just a necessity but a cornerstone of your success.

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]]> Creating a Sports Team Handbook: The Ultimate Guide https://upperhand.com/creating-a-sports-team-handbook-the-ultimate-guide/ Thu, 22 Feb 2024 17:00:45 +0000 https://upperhand.com/?p=36887

Creating a Sports Team Handbook: The Ultimate Guide

In the realm of competitive sports, where teamwork and discipline play pivotal roles in achieving success, a sports team handbook emerges as an essential tool. This comprehensive document serves not only as a guide for athletes and their parents but also as a foundation for fostering a positive, respectful, and cohesive team environment. Through this blog, we will explore what a sports team handbook is, its importance, the key elements it should contain, and best practices for crafting an effective handbook.

What is a sports team handbook?

A sports team handbook is a meticulously compiled document that outlines the structure, policies, expectations, and ethos of a sports team or club. It serves as a reference point for athletes, coaches, and parents, ensuring that everyone involved has a clear understanding of their roles, responsibilities, and the standards to which they are held. This handbook typically includes information on the team’s mission, core values, codes of conduct, practice and game schedules, attendance policies, communication protocols, and procedures for handling adverse situations such as poor weather or disciplinary issues.

 

Why is a sports team handbook important?

The significance of a sports team handbook cannot be overstated. It plays a crucial role in:

  • Clarity and Consistency: A team handbook ensures that every team member, new or seasoned, understands what is expected of them. It fosters a sense of unity and purpose, guiding members towards common goals.
  • Building Team Culture: The handbook communicates your team and business’s core values and vision, fostering a strong sense of identity and community.
  • Enhancing Communication: It serves as a central source of information, reducing misunderstandings and facilitating smoother interactions among athletes, coaches, and parents.
  • Supporting Discipline and Fair Play: Clear guidelines and codes of conduct promote fairness, respect, and sportsmanship, which are vital for the team’s integrity and reputation.
  • Legal Protection: Outlining policies on discrimination, harassment, and other critical issues can protect the team and its members from legal challenges, ensuring a safe and respectful environment for all.
  • Conflict Resolution: By setting clear policies, the handbook can preempt potential misunderstandings and conflicts. It offers a structured approach to resolving issues, ensuring fairness and transparency.
 

What can a sports team handbook include?

While the content of your sports team handbook may vary based on the sports and level of play, here are some common sections:

  • Welcome Letter: A personal message from the coach or team leader to welcome team members and set the tone for the season.
  • Team Philosophy and Objectives: The core values, mission, and vision of your business and team.
  • About the Team: Background information about the team or club, including its history, mission, and core values.
  • Operational Procedures: Detailed guidelines on practices, games, travel plans, and other logistics.
  • Code of Conduct: Expectations for behavior on and off the field, including disciplinary actions for violations.
  • Health and Safety Protocols: Protocols for ensuring the safety and well-being of athletes, including procedures for handling injuries and adverse weather conditions.
  • Team Expectations: Detailed expectations for athletes, including attendance, participation, behavior, and sportsmanship.
  • Communication Policies: Guidelines on how team members should communicate with each other and external parties.
  • Financial Policies: Information on dues, fundraising activities, and budget management.
  • Schedules and Procedures: Information on practice and game schedules, attendance policies, weather policies, and communication protocols.
  • Uniforms and Equipment: Guidelines on team uniforms, how to care for them, and any additional gear required.
 

Best practices for making a sports team handbook

Creating an effective sports team handbook requires thoughtful planning and consideration. Here are some best practices to follow:

  • Be Clear and Concise: Use straightforward language to ensure the handbook is easily understood by all readers.
  • Make it Accessible: Ensure the handbook is easily accessible to all athletes and their families, preferably in both digital and print formats.
  • Involve Stakeholders: Engage coaches, athletes, and parents in the creation process to ensure the handbook reflects the needs and values of the entire team community.
  • Keep it Up-to-Date: Regularly review and update the handbook to reflect any changes in policies, schedules, or team structure.
  • Promote the Handbook: Encourage frequent reference to the handbook throughout the season to reinforce its importance and ensure compliance with its guidelines.

In conclusion, a sports team handbook is a vital document that lays the groundwork for a successful and harmonious sports season. By setting clear expectations, fostering a positive team culture, and providing essential information, it enables athletes, coaches, and parents to work together towards shared goals. Crafting a well-organized, comprehensive, and accessible handbook is a crucial step in building a strong, disciplined, and cohesive team.

Check out our sports team handbook template here!

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]]> 23 Ways to Provide an All-Star Client Experience https://upperhand.com/23-ways-to-provide-an-all-star-client-experience/ Tue, 13 Feb 2024 15:00:53 +0000 https://upperhand.com/?p=36878
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23 Ways to Provide an All-Star Client Experience

Creating an all-star experience for clients and athletes is not just a goal but a necessity for sports business owners striving to excel in a competitive market. Whether it’s a large sports club, training academy, or recreational team, the success of any sports business hinges on its ability to create an environment where clients and athletes feel valued, supported, and inspired to achieve their goals.

In this era of heightened competition, those who prioritize the all-star client experience not only stand out but also cultivate lasting relationships with their clients. Let’s delve into 23 strategies and practices that can elevate your sports business to all-star status.

1. Ensure that every person who walks through your door is greeted with a smile

First impressions are very important – they set the tone for the entire customer experience. Ensuring that each client who walks into your establishment is greeted and provided with what they need gives you a competitive advantage.

You know how awkward it can feel if you walk into a business and the front desk staff doesn’t speak to you or isn’t even there. Instead, a warm greeting will help clients (especially new clients) feel welcome in your space, starting their experience on the right foot.

2. Write personalized notes for new clients

Writing a handwritten or digital note for new clients is a great way to treat them like the all-stars they are. Let them know that you are happy they tried out your business, and that you hope to see them again soon. This is another great way to make new clients feel welcome in your space.

3. Say thank you

Life is busy, and your clients are choosing to spend their time and money on your business. Make sure to thank your clients every chance you get for that. This is a tremendous way to show them that they are all-stars.

4. Highlight athlete wins on social media

Everyone likes to be recognized for their hard work. Utilize your social media to create a community of athletes and reach new clients. Post your clients on social media when they reach a goal, break a record, or show a great attitude.

5. Support athletes outside of the facility

If you run a sports training business, you can support your athletes by attending their school or club games. If you have athletes who go on to play collegiately, you can keep up with their games, show your support, and continue to be their cheerleaders. This shows your athletes that they matter to you – whether or not they are training with you.

6. Prioritize Flexibility

Embracing flexibility is key to providing an all-star experience for your clients. Life is unpredictable, and when unforeseen circumstances arise that require your clients to reschedule their appointments, showing a willingness to accommodate their needs can make all the difference. Strive to adjust and reorganize schedules to meet their requests. Employing a team that is adaptable and understanding shows a commitment to client satisfaction. While it’s understood that accommodating every request is not always feasible, demonstrating an effort to be as flexible as possible reinforces the message that your clients are valued and their needs are a top priority.

7. Customize each training program

Each athlete and client is different, and each training program should reflect that. Customizing programs differently for each client shows that you go the extra mile to differentiate from your competitors.

8. Hire staff members who reflect your values

You may not have the time to get to know every single client on a personal level. Hiring staff who are committed to your vision will help you reach your goals. If your staff is committed to your goals, they will go the extra mile to give clients an all-star experience.

9. Keep in touch with your clients

Keep in touch with your clients, whether you see them every week or haven’t seen them in years. Maintaining relationships with clients shows that you care about them. And, they may decide to come back later or refer a friend to your business.

10. Set client goals and stick to them

Of course, you know that setting goals for your clients is important. However, sticking to and evaluating them sometimes falls through. When setting goals, make sure to have a measurable outcome with an amount of time you have to reach said goal. When a client can visualize a goal and see their progress, it makes the hard work worth it. If they don’t reach their goal, that is an opportunity to make a change to their plan. As they reach their goals, they will see themselves as an all-star too!

11. Emotionally connect

One way to connect with your clients on a personal level is to remember a few details about their personal life and ask about it when you see them. It is very meaningful when someone remembers a small detail you told them, despite the many conversations they have everyday. Your clients know that you’re busy and you are an inspiration to lots of people, so it is significant when you show that you care about them.

12. Send birthday cards

Sending birthday cards to your clients is a wonderful gesture that personalizes their experience with your business. It’s a simple yet impactful way to show clients they are more than just a number to you; they’re valued members of your community. Recognizing their special day not only strengthens your relationship but also reinforces their significance to your team. Whether it’s a traditional card or a digital greeting, this thoughtful act of kindness demonstrates your commitment to celebrating personal milestones alongside them.

13. Engage with parents

If you run a youth sports business, your athlete’s parents are the ones paying for their programs, driving them to training, and supporting them. A great way to build relationships with your clients is to engage with and thank their parents for all they do. Not only do your youth athletes deserve to be treated like all-stars, their parents do too.

14. Cultivate a client community

Creating a sense of community among your clients is a powerful way to enhance their overall experience. Organize events, competitions, or group training sessions that encourage interaction and camaraderie. These activities not only foster a supportive environment but also motivate clients by surrounding them with like-minded individuals who share their goals and passions. Building this type of community within your business can lead to lasting friendships among clients, increased motivation, and a stronger allegiance to your brand, as clients feel they are part of something larger than their individual goals.

15. Administer cleanliness and safety

Ensuring your facility is not only clean but also safe is paramount. A clean environment shows your clients you respect their health and well-being, making them feel secure and focused on their training. Implementing cleaning schedules and safety protocols demonstrates your commitment to an all-star client experience.

16. Ask for feedback

Engaging with your clients by asking for their feedback is crucial. It shows that you value their opinions and are committed to continuous improvement. Utilize surveys, suggestion boxes, and direct conversations to gather insights, and actively make changes based on their responses to enhance their experience.

17. Streamline processes

Make registration, scheduling, and payment processes as smooth and hassle-free as possible. Utilizing a sports management software like Upper Hand to streamline these operations can significantly improve client experience, reducing frustration and allowing more time for what matters most – their goals and progress.

18. Offer member-exclusive discounts

A great way to make your clients feel like stars is to provide discounts on training and merch, and offer events exclusively for members. This not only adds value to their membership but also encourages them to take advantage of your training, enhancing your relationship with your clients. Upper Hand’s client management software for coaches offers great ways to reward your loyal members!

19. Introduce Auto-Recurring Memberships

Auto-recurring memberships simplify the renewal process for clients and provide a steady revenue stream for your business. Ensure clients are clearly informed about the terms and benefits, making it an attractive and convenient option for continuous engagement. Upper Hand’s membership management software allows you to make your memberships auto-recurring.

20. Communicate well

Clear, concise, and effective communication is the key to avoiding misunderstandings and building trust. It is important to communicate with clients, parents, and staff and always make sure that the communication can go both ways. Be open to feedback and opinions! Whether it’s through newsletters, social media, or face-to-face interactions, make sure your messages are timely, relevant, and reflective of your brand’s voice.

21. Listen to and solve problems

When issues arise, listen attentively to your clients’ concerns, take responsibility, and work towards a swift resolution. Demonstrating accountability and willingness to rectify mistakes builds trust and shows clients they are valued. A great leader jumps on any opportunity to create a better experience for their clients- whether it’s stocking toilet paper in the bathroom, helping a staff member get a client checked in, or providing a discount for someone who had a poor experience, being ready to solve any problem shows clients that they are all-stars to you.

22. Send reminders

Life gets busy, and clients appreciate reminders about their upcoming sessions, events, or renewals. Personalized reminders not only help reduce no-shows but also enhance the client experience by demonstrating your attentiveness and organizational skills. Utilize Upper Hand’s marketing and contact management tools to send automated reminders to clients!

23. Collect data

Gather data on client preferences, attendance, and feedback to inform your business strategies and tailor your services to meet their needs better. This data-driven approach enables you to make informed decisions that can significantly improve client satisfaction and retention. Upper Hand AI is a great tool to collect data while you focus on training athletes.

Incorporating these strategies into your business model can dramatically enhance the client experience, setting your sports business apart as a leader in providing an all-star service. By focusing on these aspects, you’re not just meeting expectations; you’re exceeding them, fostering loyalty, and building a community of clients who feel valued, supported, and motivated to achieve their best.

 

Read more about how you can utilize software to manage your sports business!

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]]> Life is Bigger Than Sports: How Athletic Republic Evansville Supports Athletes Both Inside and Outside The Center https://upperhand.com/customer-spotlight-athletic-republic-evansville/ Thu, 08 Feb 2024 14:30:04 +0000 https://upperhand.com/?p=36076

Life is Bigger Than Sports: How Athletic Republic Evansville Supports Athletes Both Inside and Outside The Center

“Life is bigger than sports.”

While the lessons and experiences that youth athletes gain from participating in sports are undeniably great, sports are just a small piece of the puzzle. An athlete is more than just the person that you see in your sports facility.

This philosophy is what motivates Maura Hulme, Director of Training at Athletic Republic Evansville.

In her 10 years at Athletic Republic Evansville, Maura has trained over 1,000 athletes at various points in their sports journey. Maura’s guiding mission is to inspire and motivate the next generation of athletes – something that Maura was lucky to experience as a youth athlete herself.

 

Experiencing sports from all angles

A multi-sport athlete with a strong lineage of collegiate athletics, sports were a huge part of Maura’s upbringing.

“I was born and raised in Columbus, Ohio, where I started playing soccer in a Tiny Tots program when I was three. Growing up, I played competitive travel soccer and basketball. But, in high school, I ultimately had to choose between the two.”

Maura chose soccer, where she continued to play for a school team and travel team, and would go on to play collegiately at the University of Southern Indiana.

In her junior year of college, Maura connected with one of her professors, who was also the facility director at Athletic Republic in Evansville, Indiana. She began an internship in her junior year of college and has worked at the facility ever since.

Today, Maura is the Director of Training at Athletic Republic Evansville, a sports facility committed to delivering extraordinary training experiences and helping athletes of all ages achieve their goals. In the role, Maura is responsible for overseeing daily operations, managing trainers and their schedules, evaluating athlete programs, and more.

 

 

 

Supporting athletes inside and outside the facility

As a key motivator in and around the facility, Maura and her team have made it a point to support their athletes both inside and outside of their sports training facility.

 

“I like to think we’re a big part of the athlete’s life. We want to make sure we’re supporting them in the center, but also outside the center as well. We want them to know they have our full support.”

 

One way they show this support is by regularly attending their athletes’ games.

“We want them to know we’re a part of what they’re doing, even though we might not be on the sideline as their coach. This means a lot for the parents as well.”

 

 

Tracking athletes’ progress

 

Inside the center, Maura and the Athletic Republic Evansville team prioritize athlete progression tracking. Not only does this validate the work that they are putting in, but it also helps to keep athletes motivated and accountable to their goals. For parents, they want to know that their athlete’s training is worth the investment.

“Remember when you were back in high school, you would get in the car, and your parents would ask you ‘how was training,’ and ‘good’ is about all they would get. We are now able to share a little more information to send to a parent.”

At Athletic Republic Evansville, the trainers are able to measure much more than just how much an athlete can lift. For example, Athletic Republic’s 3PQ force plate can record an athlete’s force development, symmetry between right and left legs, and more. From there, the team can dive deep into the metrics, individualize their athlete’s training program, and show parents how their child is progressing.

 

Managing goals and setting expectations

Of course, training young athletes doesn’t come without its challenges. One of these obstacles is managing goals and expectations, especially with many voices and opinions.

When communicating with parents, Maura understands that there is a fine line between telling them their child is successful and being practical about where the athlete is today.

“If you have athletes and parents who are on the same page as you, it can be lots of fun because they’re on board, you’re on board, and everyone is pushing the athlete to get where they want to be.”

 

 

The key: Having the tools in place to make athletes the priority

 

Building relationships with athletes is no easy feat. Neither is operating a large sports training center. Without the right tools in place, you miss out on one area at the expense of another.

For Maura, Upper Hand has been a big piece of the puzzle in Athletic Republic’s tech stack.

 

“[Upper Hand] has really helped because it’s a one-stop shop for us now for everything. As far as scheduling, purchasing, the client side of things, it’s handled all in one place which is super nice for us, because previously it was not.”

 

With hundreds of athletes coming in and out of the facility consistently, it’s also important that Maura and her team know where to be and when. “We’re on [Upper Hand] every day using that component, just seeing who’s there and making sure the business is flowing.”

In addition to managing these administrative and operational tasks like scheduling or processing payments, Maura can also use the software when it comes to managing programming, whether it be setting age limits or ranges for specific classes, or offering different passes and memberships to help athletes best reach their goals.

Athletic Republic partnered with Upper Hand to provide the best-in-class technology to support cutting-edge athlete training and assessment, as the franchise sets its sights on global expansion.

 

 

The impact of sports training

 

Not only does sports training impact the athletes you work with; but, some athletes may leave a lasting impression on their trainers or supporters. This is especially true as you become more involved in an athlete’s life.

For Maura, there is one athlete/ family in particular that comes to mind.

“This athlete has two siblings with a disease called EB (Epidermolysis bullosa), which is a skin disorder that takes up to 80% of their skin. So they are not able to play sports. The athlete I train is the youngest – a junior in high school with Division I college baseball offers. I have been training him since the age of 11 and have been a part of his life. The whole family has become a special part of me.”

It’s journeys and stories like these that motivate and inspire Maura every day.

 

“As far as loving what I do and why I do it, I always say that life is bigger than sports. That is one reason it’s easy to do my day-to-day job; thinking about those little things.”

 

The work of sports trainers and facility operators is not easy and often presents challenges. But, with a guiding philosophy and the right tools in place to help you get there, you can help your athletes achieve great success, regardless of their goals or where they are today.

 

See how Upper Hand can help you manage your sports facility. Get a demo today.

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]]> Why You Need Sports Club Management Software https://upperhand.com/why-you-need-sports-club-management-software/ Tue, 30 Jan 2024 15:33:43 +0000 https://upperhand.com/?p=36649
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Why You Need Sports Club Management Software

Managing a sports club is undeniably challenging, with your list of tasks stacking up each day. From coordinating schedules and managing memberships, to handling registrations and facilitating communication, the demands of running a sports club are extensive. Manually handling these tasks can be overwhelming and lead to inefficiency and errors. Enter the game changing solution-sports club management software.

Upper Hand’s powerful tool streamlines and automates various aspects of sports club management, offering a comprehensive solution to these challenges. Here, learn the reasons why investing in a management software for your sports club is not just a convenience, but a strategic decision for club efficiency and success.

Manage memberships

Memberships are a very important aspect of sports clubs, and are oftentimes your biggest source of revenue. As an owner, manager, or coach, building relationships with your clients is crucial, and sets you apart from other clubs.

Having a membership management software like Upper Hand creates a positive experience for every member visit. With software that creates a seamless member check in, allows member discounts, and more, you can focus on building that foundation of a great partnership. Upper Hand’s membership features also empower you to:

  • Offer automatic discounts for select memberships
  • Automate class and program credits for members
  • Offer retail discounts exclusively for members
  • Give members access to exclusive programs and events
  • Leverage data to increase member retention
  • Incorporate optional join fees, commitment lengths, pre-launch momentum, and more

Improve client experience

With Upper Hand’s sports club management system, your clients will appreciate the seamless booking, registration, and payment processes. With automated reminder notifications, clients won’t miss another session. You can also give them the freedom to book with specific instructors for lessons. A client management software for coaches helps add that human touch to your client transactions.

Track athletes’ progress

Athlete progression tracking not only helps athletes improve their skills, but it also elevates their experience, as they are receiving careful instruction based on data. Over time, that data you’ve collected allows you to create even better individualized plans for each athlete.

Manage your staff

Your staff are the godsends that help your sports club run everyday. With Upper Hand, your staff can manage their availability and facility booking preferences, clock in and out, and more. You also have access to payroll reporting. Each staff member receives an Upper Hand login portal, and you can assign staff to different levels of access depending on their role.

Never double book again

You know firsthand how embarrassing it can be when a facility space gets double booked. With Upper Hand, you never have to worry about this happening. Utilizing a sports facility booking app increases client satisfaction, efficient operations, and overall organization.

Why Upper Hand’s sports club management software is worth the investment

Upper Hand assists in managing all aspects of your business. With software taking care of your tasks, you have less problems to fix and more time to train athletes. In fact, Upper Hand saves an average of 8 hours on administrative tasks, allowing you time to create more programs and increase revenue. On average, businesses reported a 107% increase in revenue during the first year using Upper Hand. And, with affordable pricing options, each sports club can benefit from using Upper Hand.

If you don’t yet have a sports club management software, Upper Hand can help! Get a demo of Upper Hand AI today, and see how you can start making better decisions backed by data.

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]]> How to Use Upper Hand to Increase Efficiency at Your Sports Business https://upperhand.com/how-to-use-upper-hand-to-increase-efficiency/ Tue, 23 Jan 2024 16:06:09 +0000 https://upperhand.com/?p=36602
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How to Use Upper Hand to Increase Efficiency at Your Sports Business

Whether you’re a sports business owner, manager, coach, or trainer, you know firsthand how administrative tasks pile up. Keeping operations running efficiently can be a struggle with all of the tasks that you juggle.

Upper Hand is designed to help your business run more effectively and cater to your business needs. Here are some ways that Upper Hand can assist in making your sports business more efficient.

Improve operations

Upper Hand streamlines all of your operational tasks, resulting in more time for you to train athletes. Features such as scheduling and registration, resource management, marketing tools, payment processing, and more will help you keep your business organized.

An owner of a baseball training academy says this about his experience using Upper Hand:

“With Upper Hand, group training is a lot more possible than without it. And I think with the groups, we can get a 20 to 25 percent revenue increase that we wouldn’t have had. If it wasn’t for Upper Hand, it would be tough to do it because there’s not enough time in the day and it probably would have just burned me out completely.”

Not only does Upper Hand help improve operations, but it also opens up time for you to create more programs, resulting in a revenue increase.

Improve client experience

As a business owner or coach, your relationships with your clients are very important. There is increasing competition in the sports business world, and the human touch that you bring to the table is what sets you apart from the competition. Many clients or athletes won’t think twice about switching to another training facility if they have a bad experience.

With Upper Hand, you can ensure a seamless booking experience. From a smooth scheduling and registration process to sending automated reminders and marketing emails before your events, to allowing a variety of payment options, your clients will be happy doing business with you. And, with less confusion on logistics, you can spend time getting to know and building relationships with your clients.

Offer an easy training process for new staff

Utilize Upper Hand’s education resources when training new staff. If you have front desk staff that often rotates, whether they’re summer employees, high school students, etc, you may find yourself tired from having to train your staff. Upper Hand University is a great way to train your employees without cutting into your busy schedule.

Upper Hand University (UHU) features videos that walk through each software feature. Utilize UHU to train staff how to use Upper Hand, and select the tutorials you need depending on the features you use the most. Take some training tasks off your back with Upper Hand University.

Ditch the pen and paper

Going digital is the key to increasing efficiency in your business. Gone are the days when you have to write down attendance, manually organize data, play phone tag with clients, and remember to collect payments in person. Having all of your information in one sports management app will save you time and headaches. With Upper Hand’s mobile app, you can manage your business from anywhere while getting ahead of the competition through data collection.

Athlete progression tracking

Athlete progression tracking is a great example of utilizing data collection to improve. Track your athletes’ workouts, improvements, injuries, and more. By seeing your athletes’ data in one place, you can make informed decisions when individualizing each training program, coaching your teams strategically, and monitoring progress.

Upper Hand AI

Another way to collect data efficiently is to utilize Upper Hand AI. Upper Hand’s dedicated data team interprets your business data and provides visuals to help understand it. Upper Hand AI allows you to:

  • Track which event types and times bring you the most revenue
  • Gather geographical information on your audience to make better marketing choices
  • Forcast industry trends that will drive revenue
  • Gain access to marketing insights from other platforms

With Upper Hand AI, you receive data that can be used to make informed decisions and drive revenue each year. You also do not have to go through the hassle of collecting papers, keeping track of data, and interpreting it on your own. Upper Hand’s data team is passionate about what they do and excited to help you grow your business through data analysis.

At the end of the day, you can run your business using a pen and paper. However, you can expand your business to new heights with Upper Hand. Not only does Upper Hand’s sports management software help your business run more efficiently, but it also allows you to introduce more programs, grow your revenue, and focus on what you love- training athletes.

 

If you don’t yet have a sports management software, Upper Hand can help! Get a demo of Upper Hand AI today, and see how you can start making better decisions backed by data.

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]]> Read This Before Running Your Next Sports Camp https://upperhand.com/read-this-before-running-your-sports-camp/ Tue, 16 Jan 2024 15:50:15 +0000 https://upperhand.com/?p=36540
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Read This Before Running Your Next Sports Camp

Sports camps are often the highlight of a young athlete’s summer. Whether you’re hosting a day camp or an overnight one, a lot of planning is involved. With camps being many sports businesses’ largest source of revenue, you want to make it worth the time and money being spent. Here are some tips that will help your camp run as smoothly as possible.

1. Make sure you have enough help

Finding the right staff members to help run your camp is very important. They are the ones that your campers will look up to and learn from. Make sure to recruit passionate staff members with a variety of experience.

Having even a few staff members to help you organize a sports camp will make all the difference. It is a good idea to assign a staff member or two who can work behind the scenes, coordinating schedules, communicating with parents, and making sure things run smoothly.

Recruit volunteers

Try to find willing volunteers to help with your sports camp. Try the local high school team to see if anyone is interested in coaching. Many high school students are looking for opportunities to improve and gain volunteer experience for their college applications. They are also great role models for young athletes.

2. Determine your goals

When planning your camp, map out what your goals are. What do you want campers to walk away with? What message can you convey that sets you apart from other sports camps? What skill level/ages are you serving? When you create goals for your sports camp, you will have an easier time planning the smaller details.

3. Create a budget

When planning your camp, create a realistic budget for how much you will spend on your camp- space, food, water, swag, staff, etc. Allot for unexpected expenses as well. When you have a clear idea of how much you will spend, you can make a more accurate price for your sports camp.

Solicit donations

Asking for donations is a great way to help lower your camp cost. Many people would be happy to donate to youth sports camps, as they nurture the next generation of athletes. Furthermore, if you can lower your registration costs, you provide more opportunities to athletes who couldn’t afford it otherwise.

4. Recruit a successful role model

To keep things exciting, invite a celebrity guest on one of the camp days. This could be a star high school or college athlete to help coach, run drills, and give tips. This will be very encouraging to your campers, leaving them inspired and ready to work hard.

5. Provide uniforms/t-shirts

Every camper loves coming home with swag to show off. You can even hand out different color shirts depending on the team or age of the athletes. And, when your campers wear their t-shirts to school or practice, they advertise for you!

6. Send reminder emails

Make sure to remind athletes and parents when your sports camp is coming up and when to register. Life gets busy and parents might need a few reminders before signing up, so don’t be afraid to send emails reminding parents to register their athletes, sign a waiver, and submit payments. Send marketing reminders through the Upper Hand app.

7. Be prepared

Being ready for anything will help you go into your camp feeling calm, confident, and focused. Though it’s great to have a positive mindset, preparing for unexpected events is very smart.

Bad weather

Make a plan for unexpected bad weather. Whether you choose to play in the rain, practice inside, play bonding games, or watch a video, have an idea of what to do if bad weather arises. You can still make your sports camp worth it by teaching your campers something new while keeping it fun!

Injuries

Make sure to have a first aid kit on hand or medical support ready in case of injuries. Of course, it is important to incorporate stretching, warm-ups, and other preventative methods, but in the unfortunate event of an injury, you will be ready to handle it.

Download Our Athlete Waiver

Make a cheat sheet

Once your schedule is made and ready to go, create a 1-2 page cheat sheet with everything you need to know. Keep this on you during camp so that you always know your game plan. Give your staff members copies as well so that everyone is on the same page.

Download Our Event Planning Checklist

Create a conflict resolution plan

Take some time with your staff to think through anything that could go wrong during your sports camp and create a plan for each situation. Though it’s not ideal to think of everything that could go wrong, and chances are things will turn out great, it is still a good idea to be prepared for anything.

Include a plan of action guide on your cheat sheet so that your staff knows exactly how to handle any situation that comes up. When you have a plan for every situation, you will feel confident each day of your camp.

Stay hydrated

Though it seems obvious, make sure athletes are drinking enough water throughout the day. Include water stations next to each playing space and give water breaks every hour.

8. Don’t forget to take photos

Camps can get so busy that you forget to document them. Assign a staff member to take pictures each day. You can use these for your social media, send them to parents, and look back and remember what a successful camp you had.

9. Give awards

At the end of the week, host an award ceremony to honor the happy campers who made the week great. This is a great way to encourage them, and include a variety of awards to cater to different athletes.

10. Ask for feedback

After camp is over, reach out to your campers and parents for feedback on how the week went. You will refer to this feedback when planning for next year’s camp, and continue to improve every year.

11. Provide evaluations for athlete growth

Send each campers home with an evaluation of what they did well, what they can work on, which drills to practice, and how they can improve by next year. Also, include how they improved during camp and give them credit for their hard work. Providing this feedback shows that you care about each camper and want to help them advance their skills.

12. Create a friend referral discount

To boost your numbers next year, offer campers a discount who bring a friend to next year’s camp. Not only will this bring new campers, but you can also continue to work with your returning athletes.

Planning a sports camp is a lot. There are hundreds of details to keep track of, but preparation, intentionality, and organization will help everything run smoothly. Oh, and don’t forget to have fun!

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]]> Top 10 Sports and Fitness Trends of 2024 https://upperhand.com/top-10-sports-fitness-trends-2024/ Thu, 11 Jan 2024 16:26:12 +0000 https://upperhand.com/?p=36573
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Top 10 Sports and Fitness Trends of 2024

Each year, the American College of Sports Medicine releases a report of the top fitness trends for the coming year. The ACSM collects data from thousands of health and fitness professionals around the world. These range from business owners to fitness instructors across all disciplines. While the report primarily looks into trends that relate to the fitness industry, many of the trends listed can apply to the youth sports training industry.

As you enter 2024, it is important to be aware of these trends and how you can take advantage of them for your business. Here, we outline the top 10 sports and fitness trends to look out for this year.

Click here to view all of the 2024 Worldwide Fitness Trends.

 

The Top 10 Industry Trends, According to Experts

 

#10- Personal Training

Personal training has remained in the top 10 fitness trends since 2007 and is ranked #10 for 2024. 1-1 training is a great way for athletes to evaluate their skills, set goals, and stay accountable. As a facility owner or sports coach, you can offer private training programs to help athletes improve. Marketing these programs at the beginning of the year is a great way to stay on this trend; plus, many people want to revamp their fitness/training journey in the new year.

#9- Youth Athletic Development

Youth athletic development is an important and exciting trend prediction for 2024. Research shows that athletic programs for children and adolescents help improve confidence, social skills, and overall health. As a coach or owner of a youth sports business, take advantage of this trend by marketing your business, offering a promotion, and advertising how your programs help children and adolescents.

#8- Exercise for Mental Health

Coming in 8th place is the emphasis on exercise for mental health. Mental illness affects 1 in 5 adults in America, and many now feel comfortable acknowledging their struggles. With mental health including emotional, physical, and social well-being, physical activity can positively impact mental health. As a player in the sports business industry, you offer a solution. Not only do you offer exercise, you also offer a community of people who are happy to help. When promoting the advantages of joining your programs, include statistics on how your programs can help boost mood, self-esteem, and mental health.

#7- Mobile Exercise Apps

Mobile exercise apps, coming at #7, offer flexibility and variety. In a post-pandemic world, we now have access to hundreds of at-home workout apps, equipment, and support. Many facilities and training businesses have an app, which can help drive engagement for their events. You can also use an app to communicate with athletes, send reminders, and post workouts. Upper Hand’s mobile app offers athlete progression tracking, where coaches can assign workouts and exercises to specific athletes. Offering the flexibility for at-home workouts can help boost participation.

#6- Employing Certified Exercise Professionals

Employing the right people is a top priority for many sports/fitness businesses. Whether you run a training business or multi-sport facility, you know it is important that your staff has the proficient knowledge and skills to provide instruction and support. Investing in your staff is an essential part of managing a business. Whether you introduce a staff training program or provide certification classes, offering the best possible athlete training is a great way to set yourself up for success.

#5- Reimbursement for Qualified Exercise Professionals (QEPs)

Reimbursement for Qualified Exercise Professionals (QEPs) takes the 5th spot on the ACSM’s fitness trends list for 2024. This trend signifies a shift in recognizing the valuable role of QEPs, such as personal trainers and exercise physiologists, as integral members of the healthcare continuum. The ACSM has formed a Task Force to advocate for policy changes that would allow insurance billing for patient services performed by QEPs within their scope of practice. This move aims to not only support the recognition of exercise professionals but also improve physical activity and enhance the overall quality of life. As a sports business professional, staying informed about this trend and what it could mean for your industry could open up new avenues for collaboration and service offerings.

#4- Exercise for Weight Loss

Coming at #4, exercise for weight loss is a predicted trend for 2024. According to a YouGov survey, 52% of adults in the world are trying to lose weight. As a coach, trainer, or owner, you offer programs that can help with weight loss while providing community and a sense of purpose.

#3- Fitness Programs for Older Adults

Fitness programs for older adults come in 3rd. According to the ACM’s 2021 Profile of Older Americans, there has been a 38% increase in Americans aged 65 and older since 2010 with approximately 27% of the population living independently. Physical activity lowers the impact of disease, which proves a higher risk for older adults. Sports coaches and trainers can offer corporate health workshops, an adult work league, a parent league, or discounts on adult classes.

#2- Worksite Health Promotion

Worksite health promotion is new to the top 20 trends list, coming in at #2. This continues the theme of interest in better quality of life. The Centers for Disease Control and Prevention states that the average American who works a 40-hour week spends approximately one-third of their life at the workplace. Worksite health promotion often improves mental health and increases workplace productivity. Offering a corporate workshop, adult league, or group membership to corporations can be a great opportunity to be a part of the growing trend.

#1- Wearable Technology

Wearable technology comes in 1st place for the third year in a row and has been in the top 3 trends since 2016. This can include a variety of equipment such as a heart rate monitor, smart watch, GPS tracking device, and more. Wearable technology typically provides step counts, active minutes, sleep time, heart rate, and GPS. Coaches and sports trainers can utilize wearable technology to individualize programs, set goals, and measure progress.

Though these 2024 fitness trends may not have a huge impact on your year, staying informed on them can give you a competitive edge when planning your year. As a sports coach, trainer, or owner, you have the ability to increase your revenue streams based on these predictions.

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