Client Experience – Upper Hand https://upperhand.com Wed, 20 Mar 2024 19:24:35 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://upperhand.com/wp-content/uploads/2019/12/cropped-New-small-sticker-logo-32x32.webp Client Experience – Upper Hand https://upperhand.com 32 32 How to Hire the Right People for Your Sports Facility https://upperhand.com/how-to-hire-the-right-people-for-your-sports-facility/ Tue, 27 Feb 2024 10:30:00 +0000 https://upperhand.com/?p=40818
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How to Hire the Right People for Your Sports Facility

In the competitive landscape of sports facilities, the team behind the scenes plays a pivotal role in defining success, shaping young athletes, and fostering a positive community. Hiring the right people is more than a necessity—it’s an art. Combining strategic insights with tangible action plans, this comprehensive guide offers sports business owners a roadmap to assembling a dream team that not only excels in their roles but also embodies the facility’s values and ethos.

Reflect your values

Begin with clarity on what your sports facility stands for. Identify core values—be it teamwork, integrity, or resilience—and weave these into your hiring process. Craft interview questions that probe into how candidates have lived these values in their past roles. This alignment between personal and organizational values lays the groundwork for a unified and motivated team.

Leverage digital platforms

In today’s digital age, platforms like LinkedIn, Indeed, and specialized sports job boards are invaluable for attracting talent. Use these tools to broadcast your hiring needs, ensuring that job descriptions vividly portray the skills, attitudes, and values you’re seeking. This clarity attracts suitable candidates and deters those less aligned with your vision.

Engage youth and community

Local high schools and colleges are treasure troves of potential staff who bring enthusiasm and a fresh perspective. Offering internships or part-time roles not only aids their development but also strengthens your facility’s ties with the community. Furthermore, participating in industry events and forging partnerships with educational institutions can open doors to a wider pool of candidates passionate about sports and recreation.

Foster a collaborative hiring process

Involving your current team in the hiring process can offer deeper insights into a candidate’s fit within your culture. This collaborative approach ensures that new hires will integrate well with the team, enhancing workplace harmony and productivity. Moreover, it empowers your existing staff, making them feel valued and involved in shaping the future of the facility.

Build a strong employer brand

A compelling employer brand is essential to attract the best talent. Showcase your facility’s culture, achievements, and the impact it has on athletes and the community through your website and social media. Highlighting real stories and testimonials can make your facility an attractive place to work.

Implement a structured interview process

A structured interview process that evaluates both skills and cultural fit is crucial. Incorporate behavioral questions and practical assessments to gauge how candidates handle relevant situations. This approach ensures you hire individuals who not only have the requisite skills but also thrive in your facility’s environment.

Offer competitive compensation and benefits

Attractive compensation packages and benefits are key to securing top talent. Beyond fair wages, consider offering perks such as professional development opportunities, wellness programs, and flexible schedules. These benefits not only attract candidates but also contribute to their long-term satisfaction and retention.

Emphasize continuous learning and development

In the fast-evolving sports industry, a commitment to continuous learning is vital. Look for candidates eager to grow and stay updated on the latest trends. Providing ongoing training ensures your team remains at the forefront, enhancing the facility’s competitiveness and appeal to ambitious professionals.

Hiring the right team for your sports facility is a strategic endeavor that demands attention to detail, creativity, and a deep understanding of your organizational culture and goals. By embedding your values into the hiring process, leveraging digital and community resources, fostering a collaborative and inclusive environment, and prioritizing continuous development, you can attract and retain a team that not only meets but exceeds expectations. This team will not just support the operational success of your facility but will also play a crucial role in mentoring young athletes, shaping them into not only better sportspeople but better individuals. Remember, the strength of your facility lies in the collective spirit and dedication of the people behind it, making the art of hiring not just a necessity but a cornerstone of your success.

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23 Ways to Provide an All-Star Client Experience https://upperhand.com/23-ways-to-provide-an-all-star-client-experience/ Tue, 13 Feb 2024 15:00:53 +0000 https://upperhand.com/?p=36878

Creating an all-star experience for clients and athletes is not just a goal but a necessity for sports business owners striving to excel in a competitive market. Whether it’s a large sports club, training academy, or recreational team, the success of any sports business hinges on its ability to create an environment where clients and athletes feel valued, supported, and inspired to achieve their goals.

In this era of heightened competition, those who prioritize the all-star client experience not only stand out but also cultivate lasting relationships with their clients. Let’s delve into 23 strategies and practices that can elevate your sports business to all-star status.

1. Ensure that every person who walks through your door is greeted with a smile

First impressions are very important – they set the tone for the entire customer experience. Ensuring that each client who walks into your establishment is greeted and provided with what they need gives you a competitive advantage.

You know how awkward it can feel if you walk into a business and the front desk staff doesn’t speak to you or isn’t even there. Instead, a warm greeting will help clients (especially new clients) feel welcome in your space, starting their experience on the right foot.

2. Write personalized notes for new clients

Writing a handwritten or digital note for new clients is a great way to treat them like the all-stars they are. Let them know that you are happy they tried out your business, and that you hope to see them again soon. This is another great way to make new clients feel welcome in your space.

3. Say thank you

Life is busy, and your clients are choosing to spend their time and money on your business. Make sure to thank your clients every chance you get for that. This is a tremendous way to show them that they are all-stars.

4. Highlight athlete wins on social media

Everyone likes to be recognized for their hard work. Utilize your social media to create a community of athletes and reach new clients. Post your clients on social media when they reach a goal, break a record, or show a great attitude.

5. Support athletes outside of the facility

If you run a sports training business, you can support your athletes by attending their school or club games. If you have athletes who go on to play collegiately, you can keep up with their games, show your support, and continue to be their cheerleaders. This shows your athletes that they matter to you – whether or not they are training with you.

6. Prioritize Flexibility

Embracing flexibility is key to providing an all-star experience for your clients. Life is unpredictable, and when unforeseen circumstances arise that require your clients to reschedule their appointments, showing a willingness to accommodate their needs can make all the difference. Strive to adjust and reorganize schedules to meet their requests. Employing a team that is adaptable and understanding shows a commitment to client satisfaction. While it’s understood that accommodating every request is not always feasible, demonstrating an effort to be as flexible as possible reinforces the message that your clients are valued and their needs are a top priority.

7. Customize each training program

Each athlete and client is different, and each training program should reflect that. Customizing programs differently for each client shows that you go the extra mile to differentiate from your competitors.

8. Hire staff members who reflect your values

You may not have the time to get to know every single client on a personal level. Hiring staff who are committed to your vision will help you reach your goals. If your staff is committed to your goals, they will go the extra mile to give clients an all-star experience.

9. Keep in touch with your clients

Keep in touch with your clients, whether you see them every week or haven’t seen them in years. Maintaining relationships with clients shows that you care about them. And, they may decide to come back later or refer a friend to your business.

10. Set client goals and stick to them

Of course, you know that setting goals for your clients is important. However, sticking to and evaluating them sometimes falls through. When setting goals, make sure to have a measurable outcome with an amount of time you have to reach said goal. When a client can visualize a goal and see their progress, it makes the hard work worth it. If they don’t reach their goal, that is an opportunity to make a change to their plan. As they reach their goals, they will see themselves as an all-star too!

11. Emotionally connect

One way to connect with your clients on a personal level is to remember a few details about their personal life and ask about it when you see them. It is very meaningful when someone remembers a small detail you told them, despite the many conversations they have everyday. Your clients know that you’re busy and you are an inspiration to lots of people, so it is significant when you show that you care about them.

12. Send birthday cards

Sending birthday cards to your clients is a wonderful gesture that personalizes their experience with your business. It’s a simple yet impactful way to show clients they are more than just a number to you; they’re valued members of your community. Recognizing their special day not only strengthens your relationship but also reinforces their significance to your team. Whether it’s a traditional card or a digital greeting, this thoughtful act of kindness demonstrates your commitment to celebrating personal milestones alongside them.

13. Engage with parents

If you run a youth sports business, your athlete’s parents are the ones paying for their programs, driving them to training, and supporting them. A great way to build relationships with your clients is to engage with and thank their parents for all they do. Not only do your youth athletes deserve to be treated like all-stars, their parents do too.

14. Cultivate a client community

Creating a sense of community among your clients is a powerful way to enhance their overall experience. Organize events, competitions, or group training sessions that encourage interaction and camaraderie. These activities not only foster a supportive environment but also motivate clients by surrounding them with like-minded individuals who share their goals and passions. Building this type of community within your business can lead to lasting friendships among clients, increased motivation, and a stronger allegiance to your brand, as clients feel they are part of something larger than their individual goals.

15. Administer cleanliness and safety

Ensuring your facility is not only clean but also safe is paramount. A clean environment shows your clients you respect their health and well-being, making them feel secure and focused on their training. Implementing cleaning schedules and safety protocols demonstrates your commitment to an all-star client experience.

16. Ask for feedback

Engaging with your clients by asking for their feedback is crucial. It shows that you value their opinions and are committed to continuous improvement. Utilize surveys, suggestion boxes, and direct conversations to gather insights, and actively make changes based on their responses to enhance their experience.

17. Streamline processes

Make registration, scheduling, and payment processes as smooth and hassle-free as possible. Utilizing a sports management software like Upper Hand to streamline these operations can significantly improve client experience, reducing frustration and allowing more time for what matters most – their goals and progress.

18. Offer member-exclusive discounts

A great way to make your clients feel like stars is to provide discounts on training and merch, and offer events exclusively for members. This not only adds value to their membership but also encourages them to take advantage of your training, enhancing your relationship with your clients. Upper Hand’s client management software for coaches offers great ways to reward your loyal members!

19. Introduce Auto-Recurring Memberships

Auto-recurring memberships simplify the renewal process for clients and provide a steady revenue stream for your business. Ensure clients are clearly informed about the terms and benefits, making it an attractive and convenient option for continuous engagement. Upper Hand’s membership management software allows you to make your memberships auto-recurring.

20. Communicate well

Clear, concise, and effective communication is the key to avoiding misunderstandings and building trust. It is important to communicate with clients, parents, and staff and always make sure that the communication can go both ways. Be open to feedback and opinions! Whether it’s through newsletters, social media, or face-to-face interactions, make sure your messages are timely, relevant, and reflective of your brand’s voice.

21. Listen to and solve problems

When issues arise, listen attentively to your clients’ concerns, take responsibility, and work towards a swift resolution. Demonstrating accountability and willingness to rectify mistakes builds trust and shows clients they are valued. A great leader jumps on any opportunity to create a better experience for their clients- whether it’s stocking toilet paper in the bathroom, helping a staff member get a client checked in, or providing a discount for someone who had a poor experience, being ready to solve any problem shows clients that they are all-stars to you.

22. Send reminders

Life gets busy, and clients appreciate reminders about their upcoming sessions, events, or renewals. Personalized reminders not only help reduce no-shows but also enhance the client experience by demonstrating your attentiveness and organizational skills. Utilize Upper Hand’s marketing and contact management tools to send automated reminders to clients!

23. Collect data

Gather data on client preferences, attendance, and feedback to inform your business strategies and tailor your services to meet their needs better. This data-driven approach enables you to make informed decisions that can significantly improve client satisfaction and retention. Upper Hand AI is a great tool to collect data while you focus on training athletes.

Incorporating these strategies into your business model can dramatically enhance the client experience, setting your sports business apart as a leader in providing an all-star service. By focusing on these aspects, you’re not just meeting expectations; you’re exceeding them, fostering loyalty, and building a community of clients who feel valued, supported, and motivated to achieve their best.

 

Read more about how you can utilize software to manage your sports business!

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How to Use Upper Hand to Increase Efficiency at Your Sports Business https://upperhand.com/how-to-use-upper-hand-to-increase-efficiency/ Tue, 23 Jan 2024 16:06:09 +0000 https://upperhand.com/?p=36602

Whether you’re a sports business owner, manager, coach, or trainer, you know firsthand how administrative tasks pile up. Keeping operations running efficiently can be a struggle with all of the tasks that you juggle.

Upper Hand is designed to help your business run more effectively and cater to your business needs. Here are some ways that Upper Hand can assist in making your sports business more efficient.

Improve operations

Upper Hand streamlines all of your operational tasks, resulting in more time for you to train athletes. Features such as scheduling and registration, resource management, marketing tools, payment processing, and more will help you keep your business organized.

An owner of a baseball training academy says this about his experience using Upper Hand:

“With Upper Hand, group training is a lot more possible than without it. And I think with the groups, we can get a 20 to 25 percent revenue increase that we wouldn’t have had. If it wasn’t for Upper Hand, it would be tough to do it because there’s not enough time in the day and it probably would have just burned me out completely.”

Not only does Upper Hand help improve operations, but it also opens up time for you to create more programs, resulting in a revenue increase.

Improve client experience

As a business owner or coach, your relationships with your clients are very important. There is increasing competition in the sports business world, and the human touch that you bring to the table is what sets you apart from the competition. Many clients or athletes won’t think twice about switching to another training facility if they have a bad experience.

With Upper Hand, you can ensure a seamless booking experience. From a smooth scheduling and registration process to sending automated reminders and marketing emails before your events, to allowing a variety of payment options, your clients will be happy doing business with you. And, with less confusion on logistics, you can spend time getting to know and building relationships with your clients.

Offer an easy training process for new staff

Utilize Upper Hand’s education resources when training new staff. If you have front desk staff that often rotates, whether they’re summer employees, high school students, etc, you may find yourself tired from having to train your staff. Upper Hand University is a great way to train your employees without cutting into your busy schedule.

Upper Hand University (UHU) features videos that walk through each software feature. Utilize UHU to train staff how to use Upper Hand, and select the tutorials you need depending on the features you use the most. Take some training tasks off your back with Upper Hand University.

Ditch the pen and paper

Going digital is the key to increasing efficiency in your business. Gone are the days when you have to write down attendance, manually organize data, play phone tag with clients, and remember to collect payments in person. Having all of your information in one sports management app will save you time and headaches. With Upper Hand’s mobile app, you can manage your business from anywhere while getting ahead of the competition through data collection.

Athlete progression tracking

Athlete progression tracking is a great example of utilizing data collection to improve. Track your athletes’ workouts, improvements, injuries, and more. By seeing your athletes’ data in one place, you can make informed decisions when individualizing each training program, coaching your teams strategically, and monitoring progress.

Upper Hand AI

Another way to collect data efficiently is to utilize Upper Hand AI. Upper Hand’s dedicated data team interprets your business data and provides visuals to help understand it. Upper Hand AI allows you to:

  • Track which event types and times bring you the most revenue
  • Gather geographical information on your audience to make better marketing choices
  • Forcast industry trends that will drive revenue
  • Gain access to marketing insights from other platforms

With Upper Hand AI, you receive data that can be used to make informed decisions and drive revenue each year. You also do not have to go through the hassle of collecting papers, keeping track of data, and interpreting it on your own. Upper Hand’s data team is passionate about what they do and excited to help you grow your business through data analysis.

At the end of the day, you can run your business using a pen and paper. However, you can expand your business to new heights with Upper Hand. Not only does Upper Hand’s sports management software help your business run more efficiently, but it also allows you to introduce more programs, grow your revenue, and focus on what you love- training athletes.

 

If you don’t yet have a sports management software, Upper Hand can help! Get a demo of Upper Hand AI today, and see how you can start making better decisions backed by data.

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Read This Before Running Your Next Sports Camp https://upperhand.com/read-this-before-running-your-sports-camp/ Tue, 16 Jan 2024 15:50:15 +0000 https://upperhand.com/?p=36540

Sports camps are often the highlight of a young athlete’s summer. Whether you’re hosting a day camp or an overnight one, a lot of planning is involved. With camps being many sports businesses’ largest source of revenue, you want to make it worth the time and money being spent. Here are some tips that will help your camp run as smoothly as possible.

1. Make sure you have enough help

Finding the right staff members to help run your camp is very important. They are the ones that your campers will look up to and learn from. Make sure to recruit passionate staff members with a variety of experience.

Having even a few staff members to help you organize a sports camp will make all the difference. It is a good idea to assign a staff member or two who can work behind the scenes, coordinating schedules, communicating with parents, and making sure things run smoothly.

Recruit volunteers

Try to find willing volunteers to help with your sports camp. Try the local high school team to see if anyone is interested in coaching. Many high school students are looking for opportunities to improve and gain volunteer experience for their college applications. They are also great role models for young athletes.

2. Determine your goals

When planning your camp, map out what your goals are. What do you want campers to walk away with? What message can you convey that sets you apart from other sports camps? What skill level/ages are you serving? When you create goals for your sports camp, you will have an easier time planning the smaller details.

3. Create a budget

When planning your camp, create a realistic budget for how much you will spend on your camp- space, food, water, swag, staff, etc. Allot for unexpected expenses as well. When you have a clear idea of how much you will spend, you can make a more accurate price for your sports camp.

Solicit donations

Asking for donations is a great way to help lower your camp cost. Many people would be happy to donate to youth sports camps, as they nurture the next generation of athletes. Furthermore, if you can lower your registration costs, you provide more opportunities to athletes who couldn’t afford it otherwise.

4. Recruit a successful role model

To keep things exciting, invite a celebrity guest on one of the camp days. This could be a star high school or college athlete to help coach, run drills, and give tips. This will be very encouraging to your campers, leaving them inspired and ready to work hard.

5. Provide uniforms/t-shirts

Every camper loves coming home with swag to show off. You can even hand out different color shirts depending on the team or age of the athletes. And, when your campers wear their t-shirts to school or practice, they advertise for you!

6. Send reminder emails

Make sure to remind athletes and parents when your sports camp is coming up and when to register. Life gets busy and parents might need a few reminders before signing up, so don’t be afraid to send emails reminding parents to register their athletes, sign a waiver, and submit payments. Send marketing reminders through the Upper Hand app.

7. Be prepared

Being ready for anything will help you go into your camp feeling calm, confident, and focused. Though it’s great to have a positive mindset, preparing for unexpected events is very smart.

Bad weather

Make a plan for unexpected bad weather. Whether you choose to play in the rain, practice inside, play bonding games, or watch a video, have an idea of what to do if bad weather arises. You can still make your sports camp worth it by teaching your campers something new while keeping it fun!

Injuries

Make sure to have a first aid kit on hand or medical support ready in case of injuries. Of course, it is important to incorporate stretching, warm-ups, and other preventative methods, but in the unfortunate event of an injury, you will be ready to handle it.

Download Our Athlete Waiver

Make a cheat sheet

Once your schedule is made and ready to go, create a 1-2 page cheat sheet with everything you need to know. Keep this on you during camp so that you always know your game plan. Give your staff members copies as well so that everyone is on the same page.

Download Our Event Planning Checklist

Create a conflict resolution plan

Take some time with your staff to think through anything that could go wrong during your sports camp and create a plan for each situation. Though it’s not ideal to think of everything that could go wrong, and chances are things will turn out great, it is still a good idea to be prepared for anything.

Include a plan of action guide on your cheat sheet so that your staff knows exactly how to handle any situation that comes up. When you have a plan for every situation, you will feel confident each day of your camp.

Stay hydrated

Though it seems obvious, make sure athletes are drinking enough water throughout the day. Include water stations next to each playing space and give water breaks every hour.

8. Don’t forget to take photos

Camps can get so busy that you forget to document them. Assign a staff member to take pictures each day. You can use these for your social media, send them to parents, and look back and remember what a successful camp you had.

9. Give awards

At the end of the week, host an award ceremony to honor the happy campers who made the week great. This is a great way to encourage them, and include a variety of awards to cater to different athletes.

10. Ask for feedback

After camp is over, reach out to your campers and parents for feedback on how the week went. You will refer to this feedback when planning for next year’s camp, and continue to improve every year.

11. Provide evaluations for athlete growth

Send each campers home with an evaluation of what they did well, what they can work on, which drills to practice, and how they can improve by next year. Also, include how they improved during camp and give them credit for their hard work. Providing this feedback shows that you care about each camper and want to help them advance their skills.

12. Create a friend referral discount

To boost your numbers next year, offer campers a discount who bring a friend to next year’s camp. Not only will this bring new campers, but you can also continue to work with your returning athletes.

Planning a sports camp is a lot. There are hundreds of details to keep track of, but preparation, intentionality, and organization will help everything run smoothly. Oh, and don’t forget to have fun!

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How to Juggle Practice Schedules for Sports Clubs https://upperhand.com/how-to-juggle-practice-schedules-sports-clubs/ Tue, 09 Jan 2024 15:15:36 +0000 https://upperhand.com/?p=36523

Managing your sports club’s team practice schedule isn’t easy, especially if you are coaching multiple teams. If you’re not careful, you may find yourself in over your head, feeling like you’re constantly juggling various tasks.

We get it. Though there’s no secret formula to make it all simple, these tips can help you better undertake all of your tasks at once. Here are 8 ways to make juggling a practice schedule for a sports club look easy.

 

Assess team needs

Your team is your #1 priority. Keeping your eye on your vision is a great way to serve your team. Map out your goals and objectives for the season, and periodically evaluate yourself to make sure you are going in the right direction. Also consider each player’s needs and skill development, so that you can help each athlete improve.

 

Preparation is key

Being prepared is a great way to stay on top of your schedule. Make sure to intentionally plan what you will do for each practice. Ensure that you have the proper space booked out for practices and the proper equipment for drills, gameplay, etc.

 

Prioritize

Identify the crucial drills and exercises your team needs to work on, and prioritize these for the beginning of practice. It is also important to allocate time for team bonding, as well as time to discuss strategies.

 

Be flexible

While you can plan and prioritize all you want, unexpected events are bound to happen during practice; bad weather, having to share practice space, unexpected interruptions, etc. Having strategies for quick adjustments is necessary in case of unforeseen changes. If you have a plan for these events, you will save yourself time and stress trying to figure out a solution.

Moreover, a part of being flexible is understanding that your athletes have external events, school schedules, and social lives. Try your best to be aware of this, and to ensure harmony between your sports club and external commitments.

 

Balance the workload

Creating balance is key, not just for your athletes but for you too. Maintaining balance helps prevent burnout and mistakes, and keeps the quality of your work better. For your athletes, it is important to avoid burnout by managing the intensity and duration of workouts. Furthermore, incorporate and encourage rest days to prevent injury.

 

Incorporate regular adjustments

Great coaches like yourself know how to adapt. It is important to review your schedule throughout the season and make necessary adjustments based on athlete performance, feedback, and your goals. It is okay to tweak your strategy, schedule, and practices in order to better serve your team.

 

How to manage practice schedules

If you have many schedules, staff, resources, and communication circuits to juggle, finding the right technology is key. Upper Hand’s sports team software is your best friend as a sports club owner, manager, or coach.

 

Implement sports management software

When juggling multiple tasks and schedules, sports management software is necessary. Upper Hand streamlines management and scheduling, ensuring parents, athletes, and coaches are on the same page. Upper Hand is unique, having the ability to show your staff, resource, and practice schedules in one view. No longer do you have to worry about double booking a space or staff member.

Track players’ progress

Tracking athletes’ changes, improvements, and skills is very important. By tracking progress, you can detect signs of burnout and injury, and make adjustments accordingly. You can also set proper goals, strategically develop players, collect data over time, and build a stronger team. Upper Hand’s athlete progression tracking features are a great way to help each athlete improve.

 

Communicate with your athletes

Keep everyone in the know by emailing your practice schedule, posting it on Facebook, and publishing it on your website. This way, everyone knows exactly where to be and when. Send emails and automated reminders before each event with Upper Hand’s marketing features.

There are many strategies to better juggle your practice schedule for your sports club. Incorporating each of these tricks will lead to better organization, resulting in less confusion. It is a lot of work to manage all of your practices, but you can do it with these tips.

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4 Ways to Build a Positive Sports Team Culture https://upperhand.com/4-ways-to-build-positive-sports-team-culture/ Tue, 19 Dec 2023 12:27:43 +0000 https://upperhand.com/?p=36387

Building and maintaining a positive sports team culture is important in creating a safe, enjoyable experience for athletes and coaches. Team culture is established by leaders (coaches) and reinforced by athletes who believe in it. This means that it’s truly the responsibility of coaches to decide they want to build a positive environment and work on it every day.

Figuring out where to start can be challenging, especially when dealing with teams composed of athletes who haven’t played their sport together before or if you’re coaching for the first time. Don’t worry, Upper Hand has you covered with 4 tangible things you can do to build a team culture that everyone is proud of.

While you’re here, don’t forget to check out our new Teams feature. Establishing a positive sports team culture just got easier when managing scheduling, payments, and team communication with Upper Hand.

1. Establish clear values and be the example

Team culture can be defined as the energy, traditions, and values of a group of people working toward a shared goal. A great way to kickstart an awesome team culture is to establish clear values and model those values as coaches and mentors. These values can include expectations for how to approach team participation such as hard work, teamwork, and responsibility. They may also include rules about how to treat each other on or off the court like sportsmanship, kindness and respect.

You should establish values that are simple enough for the age group you’re working with to understand and applicable enough for them to reiterate in all types of situations. Sometimes athletes need a little reminder in times of adversity or during a tough game that as a group they can still work together and they can still respect one another. As coaches, athletes often look up to you and if they see you working hard, sticking together as a staff, and respecting yourselves, they’re more likely to buy in and do the same. Practice what you preach and show your athletes how it’s done.

2. Balance accountability with encouragement

While it may be the not-so-fun part of coaching, holding your team accountable is crucial in building a positive sports team culture. It teaches them that there are consequences for actions that don’t align with team values and can help redirect them to a behavior or perspective that’s more positive. You may need to sit them down for a serious talk or repeat certain drills until they give their full effort when they’ve forgotten to work as a team or to show good sportsmanship. Holding your team accountable doesn’t mean highlighting every little mistake, but it does mean putting the well being of your team first.

It’s also important to note that an environment of solely accountability with no encouragment can be a recipe for disaster. This can definitely dampen the spirit of the team and make it difficult for them to see the fun in their sport. Balancing accountability with encouragement lets them know that the structure you’re providing is coming from a place of care. Words of encouragement, highlighting accomplishments often, and never forgetting to mention small improvements along the way lets them know that you see their hard work paying off and you enjoy being their coach.

3. Let your athletes take the wheel

Empowering your team to apply the skills they’ve learned gives them a sense of ownership over their experience. Feeling like they have a true say in influencing their own sports team culture can result in deeper investment and buy-in among them. This empowerment can come in many forms, from letting athletes lead certain drills to incorporating team captain input during pre-match pep talks and huddles. Letting athletes take the wheel in this way may give you insight into what they feel their team strengths and weaknesses are or what they enjoy most. You can use this information to your advantage when planning future practices or upgrading your list of team values.

Providing opportunities for your team to recognize each other’s accomplishments is another great way for them to take the wheel. Take positive feedback from being exclusively coach driven to being and teammate driven as well. Whether they’re voting for each other to win superlatives like “Best Hustler” or sharing a positive insight from their match in a post-game huddle, this type of peer to peer recognition can lead to genuine camaraderie.

4. Have fun!

Sports can bring joy to coaches and athletes alike. On your teams, it’s always a good idea to supplement the gritty work you all do with something light hearted. While athletes may find their sport to be one of the biggest parts of their lives, it’s important to remind them that playing sports is something that should push them but still bring them a sense of accomplishment.

Games, jokes, music, and non-sport team building activities are all ways you can bring fun to the time you spend with athletes. There may be an activity or song that they associate with their time on the team that bring back awesome memories for years to come.

Related: 6 Creative Ways to Keep Athletes Engaged in Essential Drills

Ready to build a positive sports team culture?

Establishing clear values, holding your team accountable, appreciating athlete input, and having fun while doing it may come easy to you. But, if it doesn’t, we hope you’re able to take some of the examples and ideas above and apply them as you work to build and maintain your team’s positive culture.

All it takes is one coach who cares and one team that feels like home to change an athlete’s life for the better. Your team’s culture plays a role in that. Every day won’t be perfect, but ensuring athletes show up to a safe, enjoyable environment will always be rewarding no matter if you win, lose, or draw.

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6 Strategic Promotions to Attract Clients to Your Sports Business https://upperhand.com/6-strategic-promotions-to-attract-clients-to-sports-business/ Thu, 14 Dec 2023 20:00:44 +0000 https://upperhand.com/?p=36363

6 Strategic Promotions to Attract Clients to Your Sports Business

In the realm of sports business, whether you’re a seasoned owner or recently launched your business, implementing strategic promotions can be a game changer. Promotions not only attract new clients, they also generate revenue and encourage participation with current clients.

Dive into this guide to explore six innovative promotion ideas, along with a few examples to attract clients and elevate your sports business to new heights.

Plan Promotions Wisely

Strategic timing is crucial for promotions. Seize the opportunity for promotions, whether it’s a new year’s campaign or a celebration for your business’s anniversary. You could also offer a discount for clients’ birthdays or during your slowest month of the year. Furthermore, creating urgency by adding expiration dates or limiting offers prompts potential clients to act swiftly. An offer that says, “The first 30 people to sign up get a waived join fee” will incentivize potential clients to act fast.

 

Host a Special Event

One effective way to attract new clients to your sports business is by hosting special events. Consider organizing sessions where existing clients can bring a guest for free, engaging in friendly competitions or fun activities. This not only fosters a sense of community, but also provides an opportunity to capture the guest’s information for your software. You can add them to your email list, making your business more relevant than competitors.

Here is an example of a graphic you might email to your customers:

 

 

 

Generate Buzz with Social Media Contests

Another impactful strategy is to leverage the power of social media through contests. Encourage clients to post photos from their sessions and draw winners for enticing prizes like $10 off their next session, discounts on monthly memberships, gift cards, or branded swag. This not only enhances your visibility within your clients’ networks, but it also positions your business as an attractive option for lessons, training, or team activities.

 

Integrate a Referral Program

Implementing a referral program is a powerful method to capitalize on positive client experiences. Encourage satisfied customers to refer friends by offering incentives. Ensure a smooth onboarding process for referred clients by providing them with discounted or waived join fees, creating a win-win situation for both your existing and new clients.

 

Here is an example of a referral program promotion:

 

 

 

Build Social Proof: The Power of Reviews

Leveraging online reviews can significantly boost your business’s credibility. After all, your satisfied customers can be your best sales reps. Again, offering incentives is a great way to nudge your clients to rave about you. Offer a small incentive like a branded towel, a coupon, or a voucher for a free sports drink to those who leave a review. This not only builds social proof but also establishes your business as a superior choice in comparison to competitors.

 

Introduce Holiday Offers

As the holiday season approaches, tap into the heightened demand for sports-related gifts. Offer enticing sales such as a gift card deal where customers pay $75 for a $100 gift card or 20% off 10 lessons, providing a valuable option for those seeking thoughtful presents.

The following is an example of an offer that could be promoted on social media:

 

 

Related: 3 Holiday Promotion Ideas You Can Use Today

Implement a Customer Rewards Program

Implementing a customer rewards program adds an element of loyalty to your business. Create punch cards that offer free or discounted lessons, branded merchandise, or other perks upon completion. This not only rewards loyal customers but also incentivizes them to continue engaging with your business.

 

Where Upper Hand Comes In

As you are promoting special offers at your sports business, let Upper Hand help. Send marketing emails, create gift cards, and apply discounts through Upper Hand. By strategically implementing these promotions, your sports business will attract new clients, foster loyalty, and stay top-of-mind in your target audience’s considerations.

Check out Upper Hand’s marketing features.

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How to Create your Own GPT (with Examples for Sports Business Owners!) https://upperhand.com/create-your-own-gpt-with-examples/ Mon, 11 Dec 2023 19:32:21 +0000 https://upperhand.com/?p=36293

How to Create your Own GPT (with Examples for Sports Business Owners!)

In the dynamic landscape of sports training,, staying ahead of the curve is not just a choice but a necessity. The advent of cutting-edge technologies has paved the way for innovative solutions, from new athlete training techniques to managing your business.

On the business side, one such solution is ChatGPT.

Since it was initially launched in November 2022, OpenAI has continued to make updates to the platform to make it even more valuable for its users.

Most recently, in November 2023, ChatGPT now gives you the ability to create your own GPT.

Why is this impactful, and how can you, as a sports business owner, take advantage of these updates?

Here’s why (and how) you should create your own GPT, plus some ideas of GPTs you can create and utilize in your day to day.

Note: If you don’t yet have a ChatGPT account, here’s an introduction to the platform.

 

Creating your own GPT

There are two different ways you can build your own GPT. It’s important to note that in order to access this functionality, you must be a ChatGPT Plus subscriber. The GPT-4 subscription is $20 per month, but unlocks a number of advanced tools and additional integrations. Once you’ve logged into your ChatGPT account, you can build your first GPT – either using the Create functionality, or the Configure functionality.

 

P.S. We recently hosted a webinar on how to create your own GPT. Watch the recorded session here, and download a free guide with copy and paste-able templates!

 

How to Build your first GPT using the GPT Create Functionality

  1. Open OpenAI’s platform and select the GPT Create option.
  2. Define the purpose of your GPT (for example customer service or content creation). Use the below prompt to ensure you provide adequate information.
  3. Customize your GPT’s training data and parameters relevant to your sports facility or training academy.
  4. Test and refine your GPT’s responses for accuracy and relevance.
  5. Publish your GPT and begin using it in your sports facility operations!

Here is a sample instruction template to copy and paste when creating your GPT.

#PERSONALITY
-Give me my role and what I am supposed to do

#FOLLOWS THESE STEPS IN ORDER
-Step 1: insert response here
-Step 2: insert response here
-Step 3: insert response here

#KNOWLEDGE BASE
-Use this file.pdf for this
-Use this file.doc for this
-Etc
*attach or upload any relevant files, for example a messaging guide or brand guidelines

#RESPONSE STYLE
-Always be professional, positive and direct
-Always get to the point
-DO NOT be overly chatty

How to Build your first GPT using the GPT Configure Functionality

  1. Select the GPT Configure option in OpenAI’s platform
  2. Choose a pre-existing GPT model as your base
  3. Configure the model’s responses and capabilities to suit specific sports facility needs
  4. Implement and monitor the GPT, making adjustments as necessary
  5. Leverage the GPT for enhanced customer engagement and operational efficiency!

What GPTs should I create as a sports facility owner?

The sky’s the limit in terms of creating your own GPT. But, with so much potential, it can be overwhelming to know where to start. So, how can you, as a facility owner, utilize this new functionality for your daily operations? Here are 4 GPT’s you should consider creating.

 

 

 

1. Sales Email Coach GPT

One GPT you should consider creating is a Sales Email Coach GPT to help you enhance your sales communications. You can utilize this GPT to craft compelling emails that resonate with your clients and prospects. Share it with your staff (your sales team!), to empower them to efficiently communicate with current and prospective clients. As a result, you’ll see more engagement and conversations at your facility, and ultimately, a growing clientele.

When creating a Sales Email Coach GPT, it’s crucial to offer specific information about your sports facility, including industry-specific details like unique offerings and terminology. Clearly define your brand’s voice, audience characteristics, and preferred tone to maintain consistency in messaging. Provide insights into ongoing promotions, target actions for recipients, and parameters for personalization, ensuring the GPT tailors content effectively. Highlight differentiators from competitors, share event details, and offer positive customer feedback to enable the GPT to craft compelling and relevant narratives in emails. By incorporating these elements, the Sales Email Coach GPT can create personalized, engaging emails that resonate with your audience and drive desired outcomes.

 

 

2. Business Maverick GPT

Another GPT that can be beneficial to sports business owners is a more broad Business Maverick GPT. You might choose to create a Business Maverick GPT to help provide some advice and mentorship when it comes to managing the business aspects of your facility. This can serve as a great sounding board for ideas as well as give you recommendations for areas of improvement, which can be especially beneficial for a small team.

When building a Business Maverick GPT, you should be sure to outline industry-specific dynamics, business goals, and challenges, as this will help you tailor the GPT’s insights effectively. Additionally, you should clearly articulate the brand’s positioning, target clientele, and communication style to ensure that the GPT generates strategies that align most closely with your business identity.

Rember to avoid sharing sensitive information on ChatGPT, but when possible, you may consider also including some key success metrics, success stories, or case studies which can help the GPT draw inspiration and incorporate real-world scenarios into its responses.

 

 

3. SEO Blog Expert GPT

An SEO Blog Expert GPT is another great custom GPT option for sports business owners. This GPT template can help you create SEO-optimized content for your blog website or other written messaging. you can utilize this GPT to increase your online presence and search result rankings, and establish your facility as a thought leader in the sports community. Ultimately, this will help you generate more leads as well as gain credibility amongst your current clientele.

When configuring an SEO Blog Expert GPT, it’s important to specify relevant keywords, industry-specific terminology, trending topics, and other important information. Additionally, you may choose to upload any documentation such as a messaging guide or other guiding resources. Outline the preferred writing style, tone, and target audience of your content to ensure the GPT can tailor the content to resonate with your clients and prospects.

 

 

4 Logo Creation GPT

One more GPT that you should consider configuring is a Logo Creation GPT. Use this GPT to create unique and eye-catching logos for your sports facility. And, elevate your branding to stand out against your competitors.

When configuring a Logo Creation GPT for your sports facility, offer specific details to ensure the generation of unique and eye-catching logos that elevate your branding in the competitive sports industry. Begin by providing insights into your facility’s identity, core values, and any specific imagery or symbols that represent your brand essence. Share the preferred color palette, typography preferences, and any design elements that should be incorporated into the logo to maintain consistency with your overall branding.

Communicate the emotions or messages you want the logo to convey, whether it’s energy, teamwork, or a sense of community. Specify any design inspirations, themes, or styles that align with your facility’s image. If there are specific industry trends or visual elements prevalent in the sports community that you’d like the logo to incorporate, communicate these preferences to the Logo Creation GPT.

Utilize the Logo Creation GPT to not only craft visually appealing logos but also to establish a strong brand identity that resonates with your target audience. By providing comprehensive information in these areas, the GPT can deliver logos that effectively communicate your sports facility’s values and make a lasting impression in the competitive sports landscape.

 

Ready to get started?

The ability to create your own GPT introduces a realm of possibilities for personalized and more tailored operations. From a Sales Email Coach to a Logo Creation Assistant, GPTs can help you manage various areas of your business so that you can spend your time and energy on coaching your athletes.

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6 Signs it May be Time to Grow your Sports Training Academy https://upperhand.com/6-signs-it-may-be-time-to-grow-sports-training-academy/ Tue, 05 Dec 2023 14:23:47 +0000 https://upperhand.com/?p=30479

6 Signs it May be Time to Grow your Sports Training Academy

Growth is exciting.

For your athletes, it could means successfully mastering a new skill or hitting a new personal best mark.

For your business, it could indicate you’re successfully shaping the lives of many young athletes and helping them to achieve their dreams.

There are a number of ways you can grow your sports training business – you could expand your offerings, hire additional coaches and staff, or open a new facility or additional location. Regardless of what your expansion goals are, here are a few signs you may be ready to start a conversation about taking the next step.

Are you ready to expand your business?

There are a few ways you can expand your sports training academy. Growth could be as simple as offering a new program, or running an additional sports camp. Or, expansion could be more large-scale, like opening a sports training facility, or an additional location. Sports business growth is contingent upon a number of factors, so it’s important to grow in a way that makes sense for your business.

Add an additional program or event type to your schedule.

One way you may be ready to expand your business is by evaluating your programs. By looking into the buying habits of your clients, and the programs that are most successful, you can make decisions about updating and expanding your offerings to best meet the needs of your clients.

For example, if you consistently run a fall break clinic that is widely successful amongst your athletes, consider hosting a spring break clinic for this age group.

Hire an additional staff member or coach.

Another way you may consider expanding your business is through hiring additional staff to help take on additional athletes or support new programming. With an additional coach or trainer on your staff, you’re able to increase your training capacity. And, depending on the coach’s experience, you can offer more specialized training in a particular area, complementing your current programming.

If you’re new to this process, here are a few interview questions you can ask when hiring new sports coaches.

Expand to an additional location.

Whether you’re currently operating out of a facility and are looking to expand, or your business is more mobile, physical expansion is another way to grow your business. By opening a new location, you’re able to expand your reach to a new customer base, accommodate more training at a given time, or meet your current clients where they are.

6 Signs it’s Time to Expand your Business

Here are 6 signs it’s time to start a conversation about possibly expanding your business.

1. Your “demand” outweighs your “supply”

You could run the most efficient business in the world, use the best scheduling app for coaches that’s out there, and have your schedule down to a science. But, as your clientele continues to expand, there will come a time where you are unable to fit any more athletes into your day.

If athletes are consistently having to book weeks or months in advance just to get on your schedule, or you continually have athletes on waiting lists for your programs, it may be time to evaluate opportunities to expand. So, you may consider adding an additional time slot or program to your schedule to accommodate that demographic. Or, you may look into hiring a new trainer or coach to help you take on more athletes.

2. You have a high number of repeat athletes

A high number of repeat customers is a great indicator that your training and programming are valuable. Repeat athletes provide stability to your business, and can ultimately play a role when considering expansion. Having a strong base of monthly recurring revenue will help you budget and forecast revenue, even months into the future. This helps you plan for larger financial decisions like hiring, investing in new equipment, or expanding to a new location.

3. Your community has expanded

As your athlete community has grown, has it created additional opportunities to expand your presence? Another indicator of growth opportunity is a growing community. Take a look at where your athletes are located, and consider opportunities to develop programming to meet them where they are. For example, if you have a substantial population of high school athletes from a neighboring town, look for ways to offer programming in their backyard.

Pro tip: With Upper Hand’s Contacts Report, you can visually see where your clients are located, allowing you to make informed decisions about where you might consider hosting a camp.

4. You’re running out of space

If you operate out of a facility, take a look at your court booking system and how your resources are being utilized. Are your cages, fields, or courts continually booked up? Are you unable to accommodate athletes looking to rent out a space to train because all of your resources are being used?

The first step when looking at your facility spaces is to ensure you’re maximizing your resources. For example, if you have larger spaces, you may consider breaking them out into smaller spaces, thus maximizing your revenue without adding any square footage. By using a sports facility booking system like Upper Hand, you’re able to avoid double booking while also ensuring no space goes unused.

But, if you are efficiently using your facility’s spaces, and you still find your facility consistently at capacity, it may be time to think about larger-scale methods of expansion.

5. You’ve become complacent

Complacency in business can lead to a lack of innovation and edge. Paired with an increase in competition of other facilities or academies in your area, it can lead to stagnation. Recognizing complacency can act as a catalyst for growth if backed by strong financial health and proactive planning.

For example, if your business has been offering the same programming for several years, you may look at how you can provide more value to your athletes. Is there a growing demand for a different type of training program? Is there a new piece of technology or equipment that you can invest in that can differentiate your business or give your athletes an edge? Can you bring in an additional coach to reach a particular target demographic or complement the training you currently provide athletes?

Related: See how one baseball training facility increased athlete development and revenue as a result of implementing group training.

Now, just because a new sports academy opened up down the street doesn’t mean you need to overhaul your business, or make radical business decisions. You should also have the financial stability to implement changes. Likewise, just because your business model is primarily built on private lessons doesn’t mean you have to replace those successful offerings with something completely new. Rather, this is meant to get you thinking about ways you can best serve the athletes you work with and continue to provide the best programming to help them achieve their goals.

6. Your revenue is consistently growing

Lastly, a critical factor when considering expansion of your sports facility or training academy is growing revenue. Consistent revenue growth could be a result of a number of factors, including the ones we’ve listed above. But, growth does not have to solve a problem – your facility does not need to be bursting at the seams in order to consider expansion.

Strong financials and revenue growth can demonstrate a successful business model – meaning you’ve found a way to provide valuable training for your athletes. This provides a strong foundation for future growth. Additionally, having the financial stability allows you to proactively budget for equipment upgrades, new hires, or a brick and mortar move or expansion. Likewise, having financial stability and consistent growth offers flexibility to make changes or experiment with adding additional programs or offerings.

What’s next?

Expanding your youth sports training academy or facility can be extremely exciting and rewarding. But, it’s important that you do your due diligence to approach growth opportunities with careful consideration. Take time to evaluate the benefits as well as potential risks associated with expansion so that you are able to make the most informed business decisions that set your business and your athletes up for success.

From market research to digging into your own financial metrics, and consulting with industry experts, you will be able to determine whether expansion is the right move for your business goals.

Opening a Training Facility? Be sure to check out these related resources:

 
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7 Tips to Increase New Membership Sales at your Sports Facility https://upperhand.com/7-tips-to-increase-sports-facility-membership-sales/ Thu, 30 Nov 2023 20:52:00 +0000 https://upperhand.com/?p=36153

Continuing to grow membership sales requires ongoing attention and prioritization. To really get it right, it takes time and effort to establish a strategy that works for your facility.

The challenge of attracting new members is not merely aesthetic; it’s a financial hurdle that can jeopardize your training center’s longevity and profitability. Regardless of your business’s focus, mastering the art of attracting, converting, and retaining members for your training facility is paramount for long term success.

As the new year approaches, it’s the perfect time to refine your membership sales strategy and elevate your game.

So, how can you propel your sports business towards increased membership sales?

How to Increase Membership Sales

1. Create targeted marketing campaigns

One of the first questions to ask when implementing memberships (or any program!) is “who are my ideal members?” Write down the characteristics of target clientele – for example their behaviors, goals, interests, and needs.

Once you’ve identified your target audience, you can create marketing campaigns that resonate with those interests and needs. Utilize your various marketing channels to reach potential members through online advertising, social media, and email marketing. For example, in Upper Hand, you can filter your contacts to identify your contacts that are not yet in a membership, and send them a marketing email encouraging them to explore the benefits of a membership. Or, run a small social media ad campaign to people in your area with an introductory offer.

2. Run promotional offers & discounts

Speaking of running an introductory offer, another way to entice clients to enroll in a membership is to introduce special promotions or discounts for new members. This could include waiving the join fee or offering the membership at a discounted rate for the first few months.

To create a sense of urgency, you may consider offering these promotional discounts or offers for a limited time only. With the new year approaching, now may be a great time to run a promotion.

Related: 3 Holiday Promotion Ideas you can steal for your business.

3. Invest in your staff (your sales team!)

You may have the best offerings in the world, but if your team is not equipped with the tools and knowledge they need to make a sale, you could be missing out on the clientele and the revenue. So, it’s important that when strategizing about your membership sales, you don’t neglect to invest in your team.

Tools like ChatGPT can help you generate scripts that your staff members can use to communicate the value of your memberships and address customer inquiries. These scripts can be tailored to handle different scenarios – key selling points, common objections, exclusive benefits, and more. Remember, a well-informed and confident team armed with these insights can significantly impact the success of your membership sales strategy.

4. Incentivize your staff

On the topic of supporting your staff, another way to boost your membership sales is to reward your staff members when they make a sale. Consider offering a commission or incentive when a staff member sells a new client membership. This will provide a little extra motivation for them to actively engage with potential clients and showcase the value of your programming and offerings.

By implementing a commission or incentive structure, you’re not only able to recognize and appreciate your staff, but you can also foster a culture of sales excellence amongst your team. Additionally, this added motivation can translate into increased enthusiasm during customer interactions, which can ultimately result in higher conversion rates. Not to mention, it reinforces a sense of ownership, as they directly contribute to the growth and success of the sports facility.

5. Implement a referral program

Another impactful strategy to boost your sports facility membership sales is to empower your existing members as ambassadors through a robust referral program. Encourage your clients to become advocates for your facility by incentivizing and rewarding them for successfully referring new members. This incentive system could be a free credit for a class or program, or give them an Account Credit that they could use towards future purchases.

By turning your clients into enthusiastic brand advocates, you are tapping into the power of word-of-mouth marketing. This not only builds trust around your brand, but it also expands your reach to potential members who may be more receptive to joining as a result of that personal invitation. A well-executed referral program not only fuels the growth of your membership base; it also cultivates a supportive community atmosphere amongst your members.

6. Optimize your online presence

In today’s digital age, your online presence is often the first interaction potential members have with your sports business. Ensure your website is user-friendly, and makes it easy for prospective members to find information about your memberships (and your other offerings!). Investing in a compelling online experience will help you convert visitors into members and enhance your sports facility’s overall visibility.

In addition, it’s imperative that you are active on social media! Keep your social media profiles up to date with dynamic content – including member success stories, behind-the-scenes glimpses, announcements of upcoming events, special offers and more. By incorporating your memberships into your digital marketing strategy, you can create an online environment that captivates and converts prospective members, driving the success of your sports facility in a competitive space.

7. Make it easy to enroll

At the end of the day, if it is too complex or difficult to enroll in your sports facility’s memberships, prospective clients will take their business elsewhere. Even if you have a great script or are active on social media, unless you make it simple to enroll or request more information, you risk losing potential members who may opt for facilities with more straightforward processes. The journey from interest to enrollment should be a seamless transition, devoid of unnecessary hurdles.

A powerful sports facility management software will help you manage and sell your memberships with ease, both boosting your client experience and your bottom line. A sports software like Upper Hand makes it easy for clients to view membership benefits, compare offerings, and make decisions that are the best fit for them. This leads to increased client satisfaction, which ultimately results in increased brand loyalty (and, as mentioned previously, brand advocates)!

Related: Take an interactive tour of Upper Hand’s sports management software!

Ready to Increase Membership Sales?

Memberships are a great way to establish stability for your business, as the recurring revenue they provide helps you invest in your business and plan for the future. Whether you’re thinking about implementing a membership program for your business, or are looking to give your existing memberships a boost, these 7 strategies will help position you to make 2024 a great year for your sports facility.

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