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How Should I Price My Sports Lessons?

You’ve crossed a number of things off of your to-do list.

You finalized your business plan, sketched out a logo, and decided what you want your training sessions to look like. But now, the dreaded decision about how you’re going to price your offerings.

Where do you even begin?

You know the value you can provide your athletes in training. So, how do you effectively convey that value through your pricing?

There’s no one-size-fits-all solution when it comes to pricing for your sports lessons. But, here are a few tips that will keep you competitive without discounting the value of your expertise.

1. Outline a basic budget

A good first step when determining your sports lesson pricing is outlining a basic budget. Most importantly, you should make a list of all of your monthly operating expenses. Once you know how much money you’re spending each month, you’ll be able to calculate how much you need to be making in order to pay your bills, your staff, and yourself.

Using a budget template designed specifically for sports businesses will help you break down your operating expenses, so you can gain a better understanding of the revenue you should be working to bring in. Of course, this also provides a great opportunity to reflect on where you may be able to cut costs or lower spending to grow your bottom line.

2. Conduct ample market research

It’s critical that you conduct market research to gain an understanding of the people you intend to serve. There are a number of factors that can influence your sports lesson pricing decisions. One of these factors: location. For example, what pricing works in Indianapolis, Indiana is very different from what works in Los Angeles, California. By conducting market research in your area, you’ll have a more accurate picture of your target demographic, and consequently, how you should price your sports lessons.

Demographics that you may consider looking into include age, gender, household income and hobbies. The insights this information can provide will help you determine who may be willing and able to train with your business, who you should target your offerings towards, and of course, the ballpark price range of your offerings to entice that target market.

3. Take a look at your competitors’ pricing

Understanding competition is a key component of any business plan. But, it’s especially impactful when it comes to setting your sports lesson pricing. You don’t want to be priced too low, where people don’t value you and your brand. Conversely, you don’t want to be priced too high, where your target demographic can’t afford to train with you.

A good rule of thumb is to model your pricing in the same ballpark as local competitors. This doesn’t mean you must price your offerings the exact same as other businesses. But, it should affect how you will position yourself in the market, which we will discuss next.

4. Determine your market position

Once you’ve done your research to understand your market and your competition, it’s critical that you define how you want to position yourself in the market. Why should athletes train with you, not them?

If your prices are higher…

If you are going to price your training sessions higher than other businesses in your area, what do you provide that is worth the extra investment? Do you have access to exclusive equipment or state of the art technology? Do you provide deeper insights into athlete data to help accelerate their development?

If your sports lesson pricing is higher than other businesses in your area, be sure to highlight your unique selling points in your marketing, and be sure to share with prospective clients what sets your business apart from others in the area.

If your prices are equal…

Similarly, if you choose to price your offerings the same as competitors in your area, why should athletes choose to train with you over other businesses? Just because your prices are comparable to other sports training academies doesn’t mean that athletes will automatically flock to your website to schedule a lesson. You still need to prioritize your marketing strategy to showcase your value proposition. Similar to if your sports lesson pricing is higher than your competitors, be sure to highlight why your business is different, and what athletes will gain from training with you and your staff.

If your prices are lower…

You may also decide to price your offerings below competitor rates; perhaps you’re newer to the industry, or are still looking to build credibility in the community. You may believe that by lowering your prices, you’ll become more competitive in your industry. While this is an okay strategy to implement, just be mindful of the expertise you bring to the table, and be careful not to undercut the value you are able to provide to athletes.

5. Think about ways to “package” your offerings

There are multiple ways you may choose to “package” your offerings, from a single session purchase to a multi-session package or monthly membership. By offering opportunities to purchase packages or enroll in a monthly membership, you are encouraging repeat business and client retention.

Let’s say your business model primarily revolves around private lessons. Once you set your price for your individual lesson, for example $60, you’ll be able to make decisions about other pricing tiers. Maybe you decide to offer a 4-pack of lessons for $200 (saving $10 per lesson if you buy 4 lessons up front).

Or, if you find that you are having a lot of repeat customers who consistently buy packages or single sessions, you may want to consider implementing an auto-renewing membership. Think through how many sessions your clients typically purchase each month or what products or services they consistently buy. Then, package those offerings into a membership that will introduce recurring revenue to your business.

While you may offer a few different types of sessions or price points, be careful not to have too many options. This can be overwhelming for clients, making it harder to find the program that is right for them. As the saying goes, K.I.S.S. (keep it simple, stupid). This same concept applies to your sports lesson pricing.

Bonus Tip: There are other ways that you can provide flexibility to your customers. For example, you can offer payment plans that allow clients to pay down a larger balance over time. Or, you may choose to offer a discount code or promotion for new or longtime clients, or around a particular holiday.

Related: 3 holiday promotion ideas you can steal today

Putting it all together

Again, there’s no right or wrong answer as to how you set your prices. Nor is there a “magic number” we can give you. But, by doing research, planning your budget, and determining your positioning in the market, you’ll be well-equipped to make these decisions. Once you’ve decided on those prices, stay firm in your decision. This doesn’t mean you can’t make adjustments to your sports lesson pricing. But, it does mean that you need to believe in your prices, yourself, and the research you’ve done.

Looking for an easier way to manage your sports lessons? Upper Hand can help. Schedule a demo today to see how you can grow your business with lesson scheduling software.

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]]> https://upperhand.com/sports-lesson-pricing-tips/feed/ 4 How to Hire the Right People for Your Sports Facility https://upperhand.com/how-to-hire-the-right-people-for-your-sports-facility/ Tue, 27 Feb 2024 10:30:00 +0000 https://upperhand.com/?p=40818
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How to Hire the Right People for Your Sports Facility

In the competitive landscape of sports facilities, the team behind the scenes plays a pivotal role in defining success, shaping young athletes, and fostering a positive community. Hiring the right people is more than a necessity—it’s an art. Combining strategic insights with tangible action plans, this comprehensive guide offers sports business owners a roadmap to assembling a dream team that not only excels in their roles but also embodies the facility’s values and ethos.

Reflect your values

Begin with clarity on what your sports facility stands for. Identify core values—be it teamwork, integrity, or resilience—and weave these into your hiring process. Craft interview questions that probe into how candidates have lived these values in their past roles. This alignment between personal and organizational values lays the groundwork for a unified and motivated team.

Leverage digital platforms

In today’s digital age, platforms like LinkedIn, Indeed, and specialized sports job boards are invaluable for attracting talent. Use these tools to broadcast your hiring needs, ensuring that job descriptions vividly portray the skills, attitudes, and values you’re seeking. This clarity attracts suitable candidates and deters those less aligned with your vision.

Engage youth and community

Local high schools and colleges are treasure troves of potential staff who bring enthusiasm and a fresh perspective. Offering internships or part-time roles not only aids their development but also strengthens your facility’s ties with the community. Furthermore, participating in industry events and forging partnerships with educational institutions can open doors to a wider pool of candidates passionate about sports and recreation.

Foster a collaborative hiring process

Involving your current team in the hiring process can offer deeper insights into a candidate’s fit within your culture. This collaborative approach ensures that new hires will integrate well with the team, enhancing workplace harmony and productivity. Moreover, it empowers your existing staff, making them feel valued and involved in shaping the future of the facility.

Build a strong employer brand

A compelling employer brand is essential to attract the best talent. Showcase your facility’s culture, achievements, and the impact it has on athletes and the community through your website and social media. Highlighting real stories and testimonials can make your facility an attractive place to work.

Implement a structured interview process

A structured interview process that evaluates both skills and cultural fit is crucial. Incorporate behavioral questions and practical assessments to gauge how candidates handle relevant situations. This approach ensures you hire individuals who not only have the requisite skills but also thrive in your facility’s environment.

Offer competitive compensation and benefits

Attractive compensation packages and benefits are key to securing top talent. Beyond fair wages, consider offering perks such as professional development opportunities, wellness programs, and flexible schedules. These benefits not only attract candidates but also contribute to their long-term satisfaction and retention.

Emphasize continuous learning and development

In the fast-evolving sports industry, a commitment to continuous learning is vital. Look for candidates eager to grow and stay updated on the latest trends. Providing ongoing training ensures your team remains at the forefront, enhancing the facility’s competitiveness and appeal to ambitious professionals.

Hiring the right team for your sports facility is a strategic endeavor that demands attention to detail, creativity, and a deep understanding of your organizational culture and goals. By embedding your values into the hiring process, leveraging digital and community resources, fostering a collaborative and inclusive environment, and prioritizing continuous development, you can attract and retain a team that not only meets but exceeds expectations. This team will not just support the operational success of your facility but will also play a crucial role in mentoring young athletes, shaping them into not only better sportspeople but better individuals. Remember, the strength of your facility lies in the collective spirit and dedication of the people behind it, making the art of hiring not just a necessity but a cornerstone of your success.

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]]> How to Craft a Sports Business Mission Statement (with examples!) https://upperhand.com/how-to-craft-sports-business-mission-statement/ Thu, 15 Feb 2024 08:12:01 +0000 https://upperhand.com/?p=36881

How to Craft a Sports Business Mission Statement (with examples!)

A key component of any business is a mission statement.

Think of your mission statement as your north star. It helps you effectively communicate your business goals to all of your stakeholders, from your staff to your clients.

Crafting a compelling mission statement is more than just a formality for business owners. It’s a foundational statement that can guide the direction and success of your facility or academy, rally staff, and attract and retain clients.

Whether you’re beginning to start your own business or your business plan could use a refresh, here’s how you can craft the perfect mission statement that guides your business.

 

What is a mission statement?

At its core, a mission statement is a statement that succinctly describes what your business does, whom it serves, and why it exists. A mission statement focuses on the present and immediate purpose of your business. A good mission statement is your “why” distilled into a concise, impactful sentence (or two).

 

Mission statements vs vision statements

Mission statement or vision statement? Before diving into the steps to craft a compelling mission statement, it’s important to distinguish the difference between these two, as the intent of these statements are different.

Mission statements and vision statements are both important, but they serve different purposes within a business. Whereas a mission statement is focused on the present purpose of a business, a vision statement is aspirational and future oriented.

Vision statements are meant to motivate and inspire, as they provide a framework for setting strategic goals. They describe where your business aims to be in the long run – what impact you hope to have on the world or the people you serve. On the other hand, as previously mentioned, mission statements are focused on the “now.”

Together, these statements offer a comprehensive overview of a business, ensuring that the business’s actions are both grounded and forward-looking.

 

Why do I need a sports business mission statement?

A mission statement is more than just a catchy statement for your sports business website, or a graphic for your facility’s walls. It’s about establishing a clear foundation that guides every aspect of your business operations. It helps ensure your business decisions – from the training programs you offer to the coaches you hire – are aligned with your core purpose and values. This alignment is crucial not only for maintaining consistency in your business offerings, but also in building trust and loyalty amongst your clients. And, as a result, it helps you establish and maintain a sense of community and belonging.

A strong sports business mission statement also helps you differentiate your business from others, and highlights what makes you unique – whether it’s your focus on holistic athlete development, commitment to using cutting-edge technology, or fostering an inclusive environment. Your uniqueness is what attracts clients to your business and keeps them coming back.

 

How to craft a compelling mission statement for your sports business

So, now that you understand the importance of crafting a compelling mission statement, how do you start?

An effective sports business mission statement comprises three key elements: purpose, values, and audience.

Here are 4 steps to help you generate an articulate mission statement for your sports training academy or facility.

 

1. Reflect on your core values

The first step when crafting your mission statement is to identify the values that are central to your business. Whether it’s integrity, excellence, inclusivity, teamwork, or something else, these values should be evident in every aspect of your operation. Your mission statement is no exception.

Your core values are the foundation of your mission statement, and consequently, your business. They are more than just words: instead, they should be reflected in all aspects of your facility or training academy operations.

Once you’ve identified your core values (or revised them as needed), you can integrate them into your mission statement.

 

2. Identify your business’s purpose

Next, it’s important to ask yourself what gap your sports training business fills. Do you aim to provide top-tier training for elite athletes looking to make it to the next level? Or, is your goal to introduce sports to beginners in a fun, supportive environment? Revisiting or defining this purpose will help you clarify what sets your business apart from others in the industry.

This understanding is crucial when developing your mission statement, as it helps you define your unique value proposition. By pinpointing the specific niche or need your business addresses, you can tailor your mission statement to resonate with your target audience, ensuring it speaks directly to their challenges and needs.

And, in addition to informing your mission statement, effectively articulating the gap your business fills also strengthens your business’s focus and identity. This in turn helps you more effectively meet your clients’ needs and stand out in an ever-competitive market.

 

3. Consider your audience

Understanding who you serve is another critical step when developing your sports business mission statement. Your mission statement should reflect the unique needs and aspirations of your clientele. If you primarily work with beginners, this might mean emphasizing a welcoming, educational environment that fosters love for the sport and building foundational skills. Contrarily, if you primarily work with elite athletes looking to get to the next level, it might involve highlighting specialized training techniques or competitive opportunities with a focus on performance optimization.

By aligning your mission statement with your audience’s goals and needs, you can help establish your business as a dedicated partner in their athletic success. And, in addition to strengthening your business’s market position, your mission statement can help guide future business decisions, ensuring they align with these needs.

 

4. Keep it concise and memorable

The best sports business mission statements are brief yet powerful. Your goal when drafting a mission statement is to aim for clarity and impact. Your mission statement should be easily understood and remembered by you, your staff, and your clients. And, it should be easy to rally behind.

Your mission statement should resonate with all stakeholders – from the leadership team to new clients. Crafting a statement that is succinct and conveys the core purpose and values of your business can (and should) guide your decision-making, inspire excellence, and foster a sense of community.

Things to avoid when drafting a sports business mission statement

Even after working through the above steps, drafting a mission statement may still feel daunting. It is important to note that a mission statement can be adjusted over time. As you are drafting your initial mission statement (or refining an existing on), here are a few common mistakes to avoid.

Using Vague Language: Generic phrases that could apply to any business won’t capture the unique essence of your sports facility or academy. Be specific and clear.

Failing to Differentiate: Highlight what sets your business apart from competitors. Your mission statement should reflect the unique value you provide.

Setting Unrealistic Goals: While ambition is key, your mission statement should be achievable and reflect the realistic capabilities of your operations.

Lacking Specificity: General statements won’t convey the specific purpose of your business or the audience you serve. Detail is crucial.

Ignoring Core Values: Your mission statement should be a reflection of your business’s core values. Omitting these can lead to a lack of direction and purpose.

Overcomplicating the Message: Simplicity is powerful. A mission statement that’s too complex or wordy can be difficult to remember and rally behind.

Overall, your mission statement should be specific. It should be ambitious but grounded in reality. You should focus on the present and the value you provide, versus thinking broadly about the future. Focus on what makes your sports business unique.

10 sample sports business mission statements to use as inspiration

Sometimes, it’s just easier to see what someone else has done rather than starting from scratch. Here are some examples from some top sports brands, as well as a few ideas tailored to sports training facilities

Nike
“To bring inspiration and innovation to every athlete* in the world. *If you have a body, you are an athlete.”

Nike’s mission statement is famously inclusive, highlighting their commitment to inspiring people to reach their potential through sport and physical activity, and broadening the definition of “athlete” to include everyone.

 

Peloton
“To use technology and design to connect the world through fitness, empowering people to be the best version of themselves anywhere, anytime.”

Peloton’s mission statement emphasizes the power of technology and making fitness accessible anywhere. They highlight their focus on personal growth and connectivity.

 

Special Olympics
“To provide year-round sports training and athletic competition in a variety of Olympic-type sports for children and adults with intellectual disabilities, giving them continuing opportunities to develop physical fitness.

This mission statement emphasizes inclusivity and the organization’s commitment to empowering individuals with intellectual disabilities through sport.

 

Other Sample Mission Statements

Our mission is to…

“Empower young athletes through comprehensive training programs that enhance skill, resilience, and sportsmanship, fostering personal and team excellence on and off the field.”

“Provide elite-level training in a supportive environment, helping athletes of all ages achieve their highest potential while instilling the values of discipline, integrity, and teamwork.”

“Build confidence, discipline, and self-defense skills in a respectful and inclusive environment, fostering personal growth and community safety.”

“Create champions on the court and in life by providing rigorous, skills-based training while upholding the highest standards of respect, fairness, and sportsmanship.”

“Be a beacon of innovation in sports training, where athletes of all backgrounds are empowered to break barriers, achieve their dreams, and inspire others.”

“Provide urban youth with accessible, high-quality sports training and mentorship that promote discipline, teamwork, and excellence both on and off the field.”

“Revolutionize outdoor fitness experiences by offering innovative and challenging programs that connect individuals with nature and their inner adventurer.”

 

What’s next

Remember that your mission statement is a reflection of your commitment to excellence and what sets you apart in a crowded market. Crafting a compelling mission statement is an opportunity to reflect on what truly matters to your business. It’s a chance for you to articulate your goals, define your purpose, and commit to the values that drive you.

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]]> 7 Tips to Increase New Membership Sales at your Sports Facility https://upperhand.com/7-tips-to-increase-sports-facility-membership-sales/ Thu, 30 Nov 2023 20:52:00 +0000 https://upperhand.com/?p=36153
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7 Tips to Increase New Membership Sales at your Sports Facility

Continuing to grow membership sales requires ongoing attention and prioritization. To really get it right, it takes time and effort to establish a strategy that works for your facility.

The challenge of attracting new members is not merely aesthetic; it’s a financial hurdle that can jeopardize your training center’s longevity and profitability. Regardless of your business’s focus, mastering the art of attracting, converting, and retaining members for your training facility is paramount for long term success.

As the new year approaches, it’s the perfect time to refine your membership sales strategy and elevate your game.

So, how can you propel your sports business towards increased membership sales?

How to Increase Membership Sales

1. Create targeted marketing campaigns

One of the first questions to ask when implementing memberships (or any program!) is “who are my ideal members?” Write down the characteristics of target clientele – for example their behaviors, goals, interests, and needs.

Once you’ve identified your target audience, you can create marketing campaigns that resonate with those interests and needs. Utilize your various marketing channels to reach potential members through online advertising, social media, and email marketing. For example, in Upper Hand, you can filter your contacts to identify your contacts that are not yet in a membership, and send them a marketing email encouraging them to explore the benefits of a membership. Or, run a small social media ad campaign to people in your area with an introductory offer.

2. Run promotional offers & discounts

Speaking of running an introductory offer, another way to entice clients to enroll in a membership is to introduce special promotions or discounts for new members. This could include waiving the join fee or offering the membership at a discounted rate for the first few months.

To create a sense of urgency, you may consider offering these promotional discounts or offers for a limited time only. With the new year approaching, now may be a great time to run a promotion.

Related: 3 Holiday Promotion Ideas you can steal for your business.

3. Invest in your staff (your sales team!)

You may have the best offerings in the world, but if your team is not equipped with the tools and knowledge they need to make a sale, you could be missing out on the clientele and the revenue. So, it’s important that when strategizing about your membership sales, you don’t neglect to invest in your team.

Tools like ChatGPT can help you generate scripts that your staff members can use to communicate the value of your memberships and address customer inquiries. These scripts can be tailored to handle different scenarios – key selling points, common objections, exclusive benefits, and more. Remember, a well-informed and confident team armed with these insights can significantly impact the success of your membership sales strategy.

4. Incentivize your staff

On the topic of supporting your staff, another way to boost your membership sales is to reward your staff members when they make a sale. Consider offering a commission or incentive when a staff member sells a new client membership. This will provide a little extra motivation for them to actively engage with potential clients and showcase the value of your programming and offerings.

By implementing a commission or incentive structure, you’re not only able to recognize and appreciate your staff, but you can also foster a culture of sales excellence amongst your team. Additionally, this added motivation can translate into increased enthusiasm during customer interactions, which can ultimately result in higher conversion rates. Not to mention, it reinforces a sense of ownership, as they directly contribute to the growth and success of the sports facility.

5. Implement a referral program

Another impactful strategy to boost your sports facility membership sales is to empower your existing members as ambassadors through a robust referral program. Encourage your clients to become advocates for your facility by incentivizing and rewarding them for successfully referring new members. This incentive system could be a free credit for a class or program, or give them an Account Credit that they could use towards future purchases.

By turning your clients into enthusiastic brand advocates, you are tapping into the power of word-of-mouth marketing. This not only builds trust around your brand, but it also expands your reach to potential members who may be more receptive to joining as a result of that personal invitation. A well-executed referral program not only fuels the growth of your membership base; it also cultivates a supportive community atmosphere amongst your members.

6. Optimize your online presence

In today’s digital age, your online presence is often the first interaction potential members have with your sports business. Ensure your website is user-friendly, and makes it easy for prospective members to find information about your memberships (and your other offerings!). Investing in a compelling online experience will help you convert visitors into members and enhance your sports facility’s overall visibility.

In addition, it’s imperative that you are active on social media! Keep your social media profiles up to date with dynamic content – including member success stories, behind-the-scenes glimpses, announcements of upcoming events, special offers and more. By incorporating your memberships into your digital marketing strategy, you can create an online environment that captivates and converts prospective members, driving the success of your sports facility in a competitive space.

7. Make it easy to enroll

At the end of the day, if it is too complex or difficult to enroll in your sports facility’s memberships, prospective clients will take their business elsewhere. Even if you have a great script or are active on social media, unless you make it simple to enroll or request more information, you risk losing potential members who may opt for facilities with more straightforward processes. The journey from interest to enrollment should be a seamless transition, devoid of unnecessary hurdles.

A powerful sports facility management software will help you manage and sell your memberships with ease, both boosting your client experience and your bottom line. A sports software like Upper Hand makes it easy for clients to view membership benefits, compare offerings, and make decisions that are the best fit for them. This leads to increased client satisfaction, which ultimately results in increased brand loyalty (and, as mentioned previously, brand advocates)!

Related: Take an interactive tour of Upper Hand’s sports management software!

Ready to Increase Membership Sales?

Memberships are a great way to establish stability for your business, as the recurring revenue they provide helps you invest in your business and plan for the future. Whether you’re thinking about implementing a membership program for your business, or are looking to give your existing memberships a boost, these 7 strategies will help position you to make 2024 a great year for your sports facility.

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]]> How should I charge customers? Top 5 Sports Business Pricing Models https://upperhand.com/top-5-sports-business-pricing-models/ Thu, 09 Nov 2023 01:40:38 +0000 https://upperhand.com/?p=35466
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How should I charge customers? Top 5 Sports Business Pricing Models

When it comes to operating a sports facility or training academy, one of the most important things to consider is finding the right pricing model. The right pricing strategy can impact client acquisition and retention. As the youth sports industry continues to evolve, so do sports pricing models.

With so many pricing options available, how do you know what is the best pricing model for your business? Here, we’ll take a look at a few of the most popular pricing models in the youth sports training industry.

 

5 Pricing Models for Sports Training

Pay as you Go

Clients purchase one-off lessons, camps, sessions, etc., as needed

With the “pay as you go” pricing model, your athletes only pay for what they use. This model provides customers with the freedom to pay for individual training sessions, lessons, or other programs as needed. This offers an appealing level of flexibility for clients, as they can choose and pay for lessons or sessions on a per-need basis. Additionally, this is a viable option for beginners or newcomers, as it offers a low-commitment entry point to gain exposure to sports training, and promotes exploration and diversity of training.

This pricing model, however, is generally not advisable as a stand-alone plan, as it results in inconsistent streams of revenue for the business. The unpredictability of cash flow may pose challenges in managing your facility’s operations or planning for the future. Additionally, as it relates to building a community of athletes and families, the pay as you go pricing model may hinder customer engagement and loyalty, in part due to the lack of a long-term commitment.

So, the pay as you go model is a popular and convenient option for sports facility owners, particularly when coupled with additional streams of revenue to increase stability and client loyalty.

Bundled Pricing

Buy a package of sessions at a slight discount

Another popular pricing model in the sports facility and sports academy industry is the bundled pricing model. This approach allows clients to purchase a package or “bundle” of training sessions or lessons, often at a slightly discounted rate. The bundled pricing strategy often leads to increased client loyalty and retention, as clients are incentivized to commit to multiple sessions upfront. And, from the facility’s perspective, bundled pricing leads to a more steady income stream, thus allowing your facility to plan its operations more effectively, and allocate resources more efficiently.

Not only does this provide more stability for your business in terms of revenue or client retention, but it also helps your athletes see more improvement in their sport. Clients who purchase a package of lessons up front are more likely to commit to regular training, which makes it easier to build on the progress they’ve made from past sessions. The more an athlete can track their progress and see results, the more motivated and committed they may become to improving their craft.

Let’s say you offer private lessons for $60/ hour. With a bundled pricing strategy, you may choose to offer a 4 pack of lessons for $200. When broken down, each lesson breaks down to $50. While the cost per session sees a slight decrease, you’ll see higher average purchases, and more predictable cash flow.

The bundled pricing plan provides an attractive option for customers who are committed to regular training; however, it does reduce flexibility, which could pose a risk of underutilization of your services. So, it’s important that you evaluate your business’s customer base and purchasing habits in order to effectively implement this pricing model.

 

Related: How should I price my sports lessons?

 

Membership pricing model

Clients pay a monthly recurring fee for access to perks and benefits

Memberships are another popular sports business pricing model, and for good reason. This approach focuses on building customer loyalty and long-term commitment, as clients are enrolled in an auto-renewing program in exchange for benefits and other perks.

One of the biggest benefits of a membership pricing model is the creation of a recurring revenue stream. Customers who enroll in a membership program are agreeing to make regular payments to your business, providing you with stable and predictable income. This stability allows you to plan for the future, invest in resources, and provide consistent services. Additionally, memberships promote a sense of brand loyalty and community, as customers “regularly” come to train, or take advantage of the benefits you are offering.

Membership benefits can, and should, vary depending on the offerings of your business, but often include a set number of session credits to be used towards specific offerings, or discounts on retail items of certain events (like camps and clinics). Another best practice when building your memberships is to take a look at your clients’ buying habits. For example, if your athletes tend to come in once per week for private lessons, create a membership that offers 4 session credits to be used towards private training.

While memberships have a number of substantial benefits, they may not be the best fit for every business. It’s important to consider how you will fully engage your clients and encourage them to maximize the use of your offerings. Additionally, some clients, especially those first exploring youth sports, may be deterred by the commitment and investment in a membership. So, you may want to couple this pricing model with some of the other pricing models we’re discussing in this post.

 

Dynamic Pricing Model

Pricing adjusts based on specific factors

A more complex pricing model in the sports facility and training industry is the dynamic pricing model. Dynamic pricing involves adjusting the price of services based on factors such as demand, the time of day, instructor, or other variables. The goal of dynamic pricing is to optimize revenue. For example, you may choose to charge more during peak hours or for high-demand services, and less for off-peak times. Similarly, as we’ll discuss below, some of your more tenured staff may have higher rates than your newer staff and instructors.

Dynamic pricing provides customers with flexibility to choose the pricing or timing that best meets their needs. But, this pricing model can be complex and confusing. When not properly executed, this pricing model can lead to customer dissatisfaction or the perception of price discrimination. So, if considering this plan, it’s important to effectively communicate with clients to ensure client satisfaction.

 

Instructor-Based Pricing

Pricing varies based on the instructor

Instructor-based pricing is another popular sports business pricing strategy in the youth sports industry. This pricing model involves charging different prices for lessons or sessions based on the instructor’s experience, expertise, or reputation. This approach allows customers to choose instructors according to their preferences and budget, and also acknowledges the varying skill levels and expertise of your hard-working staff.

With an instructor-based pricing model, you can open the door to allow customers to make informed choices when choosing which staff member to train with. It may also create an opportunity for premium services – for example, an instructor with a higher rate can offer more specialized or advanced training. Alternatively, a newer instructor who is looking to build a client base or gain more experience may offer training at a lower rate to attract more clients to book with that individual.

Similar to the dynamic pricing model, this pricing model can often become administratively complex. It’s crucial that you have the right technology, sports scheduling software, and other tools to effectively implement this pricing strategy. Additionally, you must consider price sensitivity in order to maintain customer satisfaction. While this is a great way to increase autonomy amongst your instructors, and encourage them to charge what they are worth, it’s important to consider the simplicity of an even-playing field.

 

So, which pricing strategy should I implement?

At the end of the day, there is no right or wrong way to price your sports business offerings. Ultimately, the right pricing strategy is the one that meets your clients’ needs, and supports your business offerings and goals. You may also find that the best solution for your business is to offer a combination of the pricing strategies we’ve discussed.

 

 

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]]> How to Write a Press Release for your Sports Business https://upperhand.com/how-to-write-press-release-for-sports-business/ Tue, 22 Aug 2023 15:32:22 +0000 https://upperhand.com/?p=34005
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How to Write a Press Release for your Sports Business

It’s finally here.

After months of planning and preparation, your new sports facility is finally ready to open!

You’ve generated some buzz on social media, and have been communicating the change with your current clients. But, how can you really spread the word and share your good news with the community?

One way to gain exposure is through a press release.

In this article, we’ll explore what a press release is, how you can utilize this form of earned media, and the key elements and steps to write an effective press release that captures media attention.

  

What is a press release?

A press release is a powerful tool businesses use to communicate important news to the public and media. Crafting a well-written press release for your sports business can increase media attention, reach a wider audience, and build your brand reputation.

Press releases (not to be confused with blog posts), can be written to announce an upcoming community event, change, or more. Other reasons to write a press release include:

  • Announcing an award win
  • New partnership announcement
  • Company milestone
  • New executive hire
  • Upcoming camp or clinic
  • Exciting athlete accomplishment
  • and more!

 

Here are the components of a successful press release

An attention-grabbing headline

Since journalists’ and news outlets’ inboxes are crowded with press releases, yours must stand out and grab their attention. This is why it is essential to write a compelling headline. It may feel like a lot of pressure to do so, but use the following tips to help your headline stand out:

  • Be specific
  • Use action verbs
  • Keep your headline between 65-80 characters long

An example of a headline would be, “Grand Opening of UP Baseball Facility for Youth Athletes set for March 3, 2024.”

 

Body paragraphs without fluff

Your reader should know everything they need to by the first sentence. Your first paragraph should answer the “who,” “what,” “where,” and “why” of your story. Reporters don’t want to sift through the fluff, so include only information the audience should know. This could be more context about your business, extra details about an event, or background information on a new executive.

Here is an example of a first paragraph:

“UP Baseball Facility will be officially opening its doors on March 3 of next year, where it will serve middle school through high school athletes. Located on Meredith Road, UP Baseball provides training sessions, camps, and clinics all year, and provides tailored training for each athlete. March 3 will be the start of sessions, and registration is open now.”

The body of the press release, typically comprising two to three paragraphs, provides an opportunity to expand on the information presented in the lede. Here, businesses can provide more context, background, and relevant details.

  • Include a quote or two from yourself, an athlete, or someone relevant to your story
  • Attach photos or videos that can accompany the story
  • Break your information into bullet points to make information more digestible

Lastly, drive home the “why” of your story. Wrap up your release with details to finalize the message. Addressing the “why” helps journalists and readers understand the broader implications of the news and its potential impact. This section should harp on the importance of the story and compel the audience to take an interest.

 
This is what a body section might look like:

“UP Baseball Facility has been in the works for 3 years, and my team and I can’t wait to provide great quality training for athletes,” says Larry Boss, Founder and President of UP Baseball Facility. “After playing baseball in college, coaching for 7 years, and learning everything there is to know about the industry, I feel more than equipped to help guide future generations of the sport.”

Boss and his team of instructors at UP Baseball have been training athletes for the past 5 years, and have determined the right equipment, technology, and methods for success. After renting out space for so long, they are counting down the days until they have their own facility. An athlete of UP Baseball states, “I am so excited to have even more resources to help me get better at baseball. Every year when I try out for the school team, my coach notices how much I improved.”

 

Don’t forget your boilerplate

At the end of the press release, include a boilerplate—often referred to as an “about us” paragraph. This section provides a concise overview of your company, its offerings, and its mission. It offers additional context for journalists and readers who may not be familiar with your organization. It’s also an opportunity to include a link to your website or a specific landing page, directing interested individuals to further explore your company and its products or services.

Here is an example of a boilerplate:

 

About UP Baseball
UP Baseball’s mission is to help young baseball players meet their goals; whether they want to develop a skill, improve overall performance, or play professionally, Boss and his team will do everything in their power to make it happen. Using professional equipment, sophisticated technology, and industry trends, OC Baseball gives athletes a competitive advantage. UP Baseball Facility slots are filling up quickly, so visit upbaseballfacility.com to sign up for sessions, camps, clinics, and more.

 

Other details to consider

Once you’ve drafted your compelling content, you’re ready to format it and get it ready to share with local and industry news outlets. Here are a few tips to enhance your press release.

Formatting

Proper formatting is crucial for presenting a professional press release. Keep the following tips in mind when crafting your release:

  • Keep release about 1 page long
  • Use 1.5 spacing
  • Stick to legible fonts like Times New Roman or Arial
  • To symbolize the end of your release, include 3 pound symbols (###) at the bottom of the page

 

Distributing

After crafting a quality press release, it is now time to distribute it. Note that the way you distribute your release is just as important as the way you write it! There are many different ways to distribute your release, and they vary in a wide range of effectiveness and price.

The easiest and cheapest way is to deliver the release on your social media pages. Reaching your followers and customers directly is very important. Don’t be afraid to message users in your target audience to share your story. This can generate significant visibility and traction.

Another cheap (but more difficult) tactic to distribute a press release is to research media contacts and locate their contact information. Though this method is cheaper, some journalists make it difficult to find their information, as they have many contacts reaching out to them regularly. This is why it is crucial to cultivate relationships with local media contacts. It is advisable to identify journalists who cover content similar to yours and have an audience that aligns with your target demographic.

If you are interested in a more effective way to issue your press releases, there are hundreds of press release distribution services available. These services have databases of media professionals, bloggers, and influencers who can report on your release. You pay to have your release sent to these relevant individuals, chosen based on factors like industry and geographical location. Newswire, eReleases, and pr.businesswire.com are just a few service sites. These services cost anywhere between $20 and $300 per press release, depending on the extent of the distribution and the level of the targeting required.

 

Ready to share your good news?

In summary, a well-written press release serves as an invaluable tool for businesses to effectively communicate essential information to the media and the public. By crafting attention-grabbing headlines, informative body paragraphs, and supporting facts, organizations can maximize the impact of their press releases. Combining quality writing and effective distribution tactics can increase the likelihood of reaching the intended audience and boosting overall brand reputation and visibility.

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]]> Tips for Creating a Membership Agreement (plus a free template!) https://upperhand.com/creating-a-membership-agreement-sports-business/ Thu, 17 Aug 2023 15:53:33 +0000 https://upperhand.com/?p=33969
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Tips for Creating a Membership Agreement (plus a free template!)

If you’re running memberships at your sports facility or training academy, it’s a good idea to create a membership agreement for your clients to sign. A membership agreement offers clarity, protection, and peace of mind for both your business and your members.

While you’re not legally required to implement a membership agreement, it’s good business practice to implement a membership contract in order to protect your business and your members. A well-crafted membership agreement serves as a foundational document, as it sets clear expectations for both parties, and fosters a positive and transparent relationship. This in turn also improves the client experience, as clients know what to expect when it comes to working with your sports training business.

 

What is a membership agreement?

A membership agreement is a legally binding contract between your business and your members that establishes rights, responsibilities, and expectations. Also called a membership contract, this document ensures both a transparent and mutually beneficial relationship, offering clarity, protection, and peace of mind for both parties. This clarity ultimately results in more positive client experiences, as both parties are aware of their rights and obligations going into the relationship.

Membership agreements are signed upon enrollment in a membership. Both parties are given a copy of the signed agreement, which is often stored inside a sports registration software. For example in Upper Hand, upon purchase of a membership, a client is required to agree to the contract set forth by the business in order to complete the transaction. This membership agreement is then stored within that client’s profile page, and can be accessed by both parties.

 

 

Tips for successfully implementing a membership agreement

Craft a well-written membership agreement

Crafting a well-written membership agreement is essential for your sports training business to ensure clarity, protect your business, and foster positive relationships with your clients. Here are some tips to consider when creating a membership contract.

 

Use clear and concise language

Use clear, simple language that is easy for your clients to understand. While this will act as a legal document, you should avoid using jargon or complex legal terms. It’s important that your membership agreement is not too confusing or intimidating in order to maintain a positive client experience.

 

Maintain consistency across your memberships

Consistency in wording and terminology across your memberships is crucial. Just as with outlining the membership terms in a clear and concise manner, consistency in the expectations and wording within your membership agreement also create positive, transparent member relationships. If you offer multiple memberships, you may consider crafting a blanket agreement that applies to all tiers or membership options. This ensures clients are held to consistent standards regardless of the memberships they decide to enroll in.

 

Define your membership terms

Clearly outline the terms of your memberships, including the details for renewal or cancellation policies. Detail the membership fees, including any initial registration fees, monthly or annual charges, and any other costs associated with enrollment in the membership. Additionally, explain (in a clear and concise manner) how clients can terminate their membership.

 

Set your code of conduct and expectations

In addition to outlining the details associated with obtaining membership benefits, a membership agreement is a great place to outline expectations for client behavior and adherence to your business’s rules. This can help maintain a positive training environment, so that your clients get the most out of their membership experience.

 

Digitally track your membership agreement

One thing to consider when it comes to communicating terms or contracts with your clients is how easy you make this process. Especially in today’s digital world, it’s important to consider the accessibility of this contract on both you and your clients’ ends, and availability on mobile devices.

If you are utilizing a membership management system, this is easy to do. When a client enrolls in a membership within Upper Hand, for example, they are prompted to view and sign your membership agreement at the time of purchase. From there, they are able to view and download this signed copy.

By digitizing this membership enrollment process, you can rest assured that they’re accessing and signing their membership agreement at the time of purchase.

 

Ready to get started?

As mentioned above, you’re not legally obligated to implement a membership agreement. However, it is good practice to establish a formal and documented relationship with your clients and members. This will help to prevent misunderstandings and disputes, as both parties are fully aware of their rights, expectations, and benefits. They also provide a sense of security and peace of mind through offering a professional and responsible business practice. And, in the event that an incident were to occur, they offer legal protection.

If you don’t yet have a membership contract for your sports business, you’re not alone. We’ve put together a sample membership agreement template that you can steal and adapt to your business! Download your copy today!

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]]> How to Attract More of the Clients You Want with Athlete Personas https://upperhand.com/how-to-attract-top-clients-with-athlete-personas/ Thu, 10 Aug 2023 12:14:14 +0000 https://upperhand.com/?p=33876
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How to Attract More of the Clients You Want with Athlete Personas

Marketing a sports business to the people you want isn’t always easy; maybe you offer multiple sports training, serve different ages, or see various groups come to your sessions. Creating a customer persona can be immensely helpful if you’re operating a sports business and facing uncertainty about your target market. This guide will explore the importance of having a customer athlete persona, provide steps to create one, and offer some tips to use for your business.

 

Why should I create an athlete persona?

A customer persona (also called a buyer persona, user persona, or client persona) is a character that represents your target client. Think of this “person” as your dream athlete or ideal client. What age or skill level are they? Which types of training are they looking for? What barriers are they running into when it comes to being successful?

Your persona is created based on data and research and can help you solidify your messaging. Maybe you serve mainly high school athletes or a specific sport; you may have a few different personas depending on who you serve. Reflected through your business’s current and past customers, a persona includes geographical information (age, income, number of household members), wants, barriers, and more.

Developing an athlete persona offers several advantages. It positions you toward finding the best-fit athletes for your programs, aids in identifying the specific needs of your target clientele, and aligns the messaging of your business more effectively. When you can keep a consistent image across your brand, you will attract customers who align with that message.

How to identify my athlete persona

One way to determine your ideal customer is to notice trends in your business. Consider this example: if your middle school boys’ basketball camps consistently fill up, while high school boys’ basketball camps always have open slots, it indicates that there may be more demand and interest among middle school players. This suggests that the target audience for middle school aged kids might be more engaged. So, you may look to build an athlete persona around the aspiring middle-school-aged basketball player seeking skill development and fun experiences to get better.

Based on this scenario, let’s say you call your customer persona “Basketball Bret.” Bret is a 12-year-old male who wants to improve his basketball skills so he can play for the school team. He practices in his neighborhood and doesn’t have anyone to teach him.

By understanding your target market, you can devise strategies to attract more clients that have these characteristics, wants, and needs.

  • Keep this persona in mind when sending emails for upcoming camps. Highlight the fun atmosphere and the programming that will help middle school athletes improve their basketball skills.
  • Highlight your Basketball Brets on social media so that other middle schoolers can visualize themselves getting better. If you’re trying to target middle schoolers, but are only posting college players on your Instagram, middle school-aged kids or their parents may not feel like your business is right for them.
  • Tailor your current programming, or consider adding or adjusting new programs to cater to this ideal client.
    • Offer additional camps to support the demand, or open up some private or group training slots to turn one-off campers into repeat clients.

 

Related: How to Use Data to Better Understand your Clients

 

How to build an athlete persona

Creating a customer persona mainly requires research and data. In your case, think about which sessions or clinics always sell out, and determine which client group constitutes the majority of your business. Perhaps 6th-grade girls’ soccer sessions are the most popular; you may create an athlete persona, Soccer Susie. Additionally, you can send out surveys to gain insight into your customers’ preferences. If you want to collect more geographic data, try listing persona-related questions on your athlete registration form.

Communicate with staff members for additional perspectives on your customers. Client-facing positions like trainers or front desk staff interact with athletes often. Ask these employees if they have heard any requests or complaints. Collect information and pay attention to trends in your customers. This information will help you in the “goals” and “barriers” section of the customer persona.

Creating the athlete persona

Consolidate all of this information into a single document, where you can make note of things like age, skill level, goals, and barriers. Consider incorporating the following details/ answers:

  • Goals: What does this athlete want? What are they looking for?
  • Challenges/ Pain Points: What’s in the way of them reaching their goals? And, what might keep them from training with your business?
  • How can you help? What can you offer to help them reach their goals? How can you help them overcome their challenges?
  • What would define success? What would success look like for this client? What results would they see?
  • What would failure look like? How would failure look for your customers? What would happen if they didn’t take action?
  • Why you? What benefits, programs, expertise, etc. can you provide that makes your business the best fit for this client?

 

Ready to get started?

In conclusion, crafting an athlete persona enables your sports business to tailor strategies and offerings to better meet the needs of your ideal customers. Understanding your ideal client, identifying your target audience, and customizing your approach can significantly enhance engagement and bring more of your dream athletes.

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]]> 4 Reasons Why You Need A Website For Your Sports Business https://upperhand.com/4-reasons-you-need-sports-business-website/ Mon, 26 Jun 2023 09:08:31 +0000 https://upperhand.com/?p=32176
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4 Reasons Why You Need A Website For Your Sports Business

In our modern world, the Internet has become the go-to platform for individuals seeking information, services, or products. This holds for all business sectors, and sports training is no exception. A professionally built website that’s informative and user-friendly can be a powerful tool, driving your sports training business to new levels of success.

It doesn’t only give your business an official presence in the digital space, but also serves as a 24/7 representative, helping potential clients discover, explore, and engage with your brand. If you’re still on the fence, let’s dive deeper. Here are 4 reasons why you need a website for your sports training business.

  

4 Reasons Why You Need A Website For Your Sports Training Business

1. Accessibility and Visibility

Having a website ensures that your sports training business is always accessible to potential and current clients. This around-the-clock accessibility comes in handy considering the busy lifestyles most people lead today. They can browse your services, check your schedules, read about your training methods, and contact you at a time that suits them best. Moreover, a website can increase your visibility exponentially.

The Internet has a far wider reach than any other form of advertising. While word-of-mouth is a powerful tool, online searches are the primary method people use to find local businesses. So, a website effectively breaks geographical boundaries, allowing you to reach potential clients you might never have encountered otherwise.

 

2. Credibility and Professionalism

A well-curated website lends credibility and professionalism to your sports training business. When potential clients see that you have an online presence, it gives them confidence in your services. It provides a platform where you can showcase your qualifications, expertise, and passion for sports training.

The inclusion of testimonials or success stories on your website also serves as a vote of confidence from satisfied clients, adding to your credibility. Consider adding a testimonials section where satisfied clients can share their positive experiences. This social proof adds to your credibility, showing prospects the results they could achieve.

 

3. Improved Customer Interaction

Websites can serve as interactive platforms where you can engage with your clients and they can engage with you. Features such as online booking and payment systems streamline the process for clients, making it easier and more convenient for them to use your services. An integrated blog can provide useful tips, sports-related news, or insights into your training philosophy, engaging your audience and creating a community around your brand.

A Frequently Asked Questions (FAQ) section can provide immediate answers to common queries, saving both you and your clients time. Encourage interaction by asking for comments, opinions, or questions.

 

Related: 6 Must-Haves on your Sports Academy’s Website

 

4. Effective Marketing

A website serves as a central hub for all your marketing efforts. It’s a platform where you can highlight testimonials, share success stories, and showcase your services. With the right SEO practices, you can increase your website’s visibility on search engines, attracting more potential clients. Your website can also be integrated with your social media platforms, enabling you to extend your reach even further. By using web analytics, you can understand who’s visiting your site, which pages they’re spending time on, and what they’re looking for. This data can then be used to tweak and optimize your marketing strategy, offering more of what your clients value and appreciate.

 

Conclusion

A website is a vital tool for any sports training business. It offers several benefits, from increasing your accessibility and credibility to streamlining your service offerings, enhancing client interaction, and boosting your marketing efforts. Hence, investing in a professional, well-designed website is a smart move for any sports training business looking to expand its reach and grow its client base.

 

If you’re looking for some help getting your sports business website off the ground, Upper Hand can help! Request a demo of WebKit by Upper Hand today, and see how you can create a high-performing, custom sports website.

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]]> When Should I Implement a Sports Scheduling Software? https://upperhand.com/when-to-implement-sports-scheduling-software/ Thu, 01 Jun 2023 10:42:21 +0000 https://upperhand.com/?p=31797
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When Should I Implement a Sports Scheduling Software?

Starting a new business is exciting. You’re probably ready to hit the ground running. But, with a million items on the to-do list, from securing a facility to deciding on your business name, it can be hard to determine when certain decisions should be made.

One of those decisions: choosing a sports scheduling software to manage your business.

Timing is key. You have to think about what the right time for you is, and remember, don’t wait until the last minute.

But, earlier is not always better. Software like Upper Hand is constantly evolving with new functionality and features.

If you start your search too early, you run the risk of viewing a demo of a product that will change between that initial conversation and your implementation.

So, how do you find that balance when it comes to timing your sports software implementation?

We’ve had thousands of conversations with sports business owners just like you at various stages of business. Here’s our advice on when to start looking for software from conversations we have had over the years.

Set your “Go Live” Date and Work Backwards

The first step when determining your onboarding and implementation timeline for your sports management software is to set a goal “go live” date. Once you have a set date circled on the calendar to begin running your business with your new software, you’ll be able to work backwards to build your perfect implementation timeline.

What do your first 30 days look like?

Once you’ve set your goal “go live” date, it’s first important to take a look at your programming around that date. What are your main revenue drivers? What do your first 30 days of programming look like? For example, do you have a big camp planned for Week 2? Depending on what events you have penciled in, you’ll need to ensure you give yourself enough time to build out your events schedule, market the registration link, and collect registrations to get to your target roster numbers.

What needs to happen before you go live?

Once you’ve signed on the dotted line with a sports management system, there are still a few steps you will need to take before you officially go live. Be sure to think about these elements and take them into consideration when planning your sports scheduling software implementation timeline.

Get approved to process credit card payments

For many software providers, like Upper Hand, you will need to fill out a merchant application to enable your business to process credit card payments. This process takes approximately 7-10 business days to get approved, so you want to give yourself a little bit of wiggle room to fill out this form. This will ensure that you’re able to collect online payments once you start pushing your clients to your new sports scheduling app.

Build out your programs and memberships

This is probably a no-brainer, but we still wanted to include in our checklist: you’ll want to build out your programs prior to your go live date. Your clients will want to see the programs available to sign up for!

As we mentioned previously, the more complex your business, and the more programs you’re actively offering, the longer it will inherently take for you to build out the software. If you operate with a pretty streamlined business model and only a few event offerings, you can likely get all of your programs up and running in minutes. On the other hand, if you have a more complex business model, it could take a bit longer to set all of your event schedules, set staff availability, and build out your program registrations.

Pro tip: If you’re looking to get up and going quicker, we recommend just starting with your active programs for that first 30 days. You can always add additional times, schedules, or events after you’ve gone live. So, prioritize the programs and memberships you want your clients to see upon their first time logging into the software.

Train the appropriate staff

Additionally, in order to have a successful software launch, it’s important that your train all necessary staff, coaches, and instructors on the software. To get them on board, make them excited about this change, and provide them with all of the necessary resources to help them do their day-to-day tasks. You may also include them in any onboarding calls to ensure they can also get their questions answered.

It takes time to learn a new software. But, oftentimes the best way to learn is by doing. If you are trained in a software 6 months before you’re ready to implement, it will be easy to forget a lot of the details. On the contrary, if you wait until the last minute, you may leave your staff members feeling overwhelmed or stressed.

Related: How to Increase Staff Buy-In of a Sports Scheduling Software

So, when should I first begin my search?

The more offerings you have at your business, the more time it will take for you to build out all of these programs. But, while the specific timeline varies with the complexity of your business, number of decision makers, and the time you have to invest in the transition, we recommend beginning your search for a software provider 1-2 months before you are ready to go live. This gives you time to explore potential sports scheduling apps, make a decision, and navigate through the onboarding process.

It’s important to note that our estimated timeline takes into account both the consideration phase of choosing a sports software and the implementation process. While we recommend beginning your search a few months in advance, we have many customers that have gone live in just weeks after committing to Upper Hand.

You control your destiny.

It sounds cheesy, but simply put, you get out of your software what you put into it. The more active you are when it comes to your search and implementation, the quicker you can get things up and running.

At Upper Hand, we empower you to configure your software to fit your business needs. You are in control of your timeline, and our team is here to support you along the way. From the sales process to our education team, we are committed to helping you successfully make a decision, as well as take action. Access to training videos, written how-to guides, and access to both an education team and support team will ensure that you’re able to quickly and seamlessly transition to Upper Hand.

Ready to begin your search for sports scheduling software?

If you’re ready to begin your search and implementation of a sports management software, we’d love to have a conversation. Request a demo of Upper Hand to get a personalized walk-through of the software and how it applies to your business!

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